Beyond Yoga opens at Westfield Montgomery, expanding activewear retail mix

Beyond Yoga’s new shop at Westfield Montgomery is doing more than filling a vacant storefront. Its lower-level arrival at 7101 Democracy Boulevard #1272, Bethesda, gives Montgomery Mall another clear signal that the center wants to lean harder into activewear, wellness, and the kind of lifestyle retail that keeps shoppers moving between errands, workouts, and everyday wear.

The Bethesda store opened as Beyond Yoga’s first location in Maryland and its first new retail location of 2026. The space measures 1,900 square feet and carries women’s, men’s, and maternity lines in sizes from XXS to 4X, a range that matches the brand’s body-inclusive pitch. Store hours run Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m., which makes this a full-time retail outpost, not a short-term pop-up built to test the waters.

That matters for yoga shoppers because Beyond Yoga has always sat in the overlap between studio clothes and streetwear. The brand was founded in 2005 by Jodi Guber Brufsky and Michelle Wahler, and it describes itself as body inclusive and LA born and bred. Levi Strauss & Co. acquired Beyond Yoga in September 2021, and Levi says the brand now has more than 1,218 wholesale accounts and seven stores across California, Chicago, and Seattle. Bethesda adds an East Coast foothold and broadens that footprint in a market where comfort and fit often matter as much as performance claims.

Westfield Montgomery framed Beyond Yoga as part of a broader early-2026 retail refresh that also included Foot Locker, Urban Outfitters, Zara, Tato, Kami Ramen Bar, Shiki Bistro, and MAVI. That lineup says a lot about where the mall is trying to go. This is not just a fashion reset. It is a move toward a cleaner blend of sport, athleisure, dining, and wellness-coded shopping that gives the property a stronger daily-use identity.

The clustering is already visible. MAVI opened next to Beyond Yoga on the mall’s lower level, reinforcing that section of the center as an apparel corridor rather than a one-off addition. For Montgomery County shoppers, that means one more place where yoga clothes, travel layers, and post-class basics can be bought in person instead of ordered blind online. For Westfield Montgomery, it reads like a deliberate bet that yoga-branded retail still helps define what a modern mall should feel like.