Dharma Yoga Loft opens Templeton studio, expands Central Coast footprint

Dharma Yoga Loft planted a second flag on the Central Coast with a new Templeton studio at 624 S. Main St., a move that suggests the Paso Robles brand has enough local pull to support a second storefront. The studio opened May 5, 2026, and owner Jena Baird framed the expansion as a response to opportunity and community demand.

That makes this more than a simple class add-on. A second location changes the business model, especially for a yoga brand already selling access across multiple formats and services. Dharma Yoga Loft is not leaning on a narrow drop-in schedule. Its lineup includes vinyasa, hatha, power, restorative, sculpt, Pilates, and infrared heated yoga, plus private sessions, wellness services, workshops, retreats, and mobile yoga events. The Templeton opening puts that mix in front of a wider slice of North County and widens the studio’s reach beyond its Paso Robles base.

The geography matters. Paso Robles has been the home base, but Templeton gives the brand a different address and a different kind of convenience. For practitioners who already split time between work, school pickups, errands, and commutes around the north county corridor, a second studio can make the difference between taking class and skipping it. That is especially true when the schedule spans both active formats, like power yoga and Pilates, and slower recovery-driven options, like restorative and infrared heated yoga.

The new location also points to a more scalable operation than a single neighborhood studio. Dharma Yoga Loft has built around app-based booking and class packs for both Paso Robles and Templeton, which makes the experience more flexible for repeat students and easier for the business to manage across two sites. That digital layer matters because it turns the expansion into a system, not just an extra room with mats.

The broader play is even clearer in the brand’s wellness ecosystem. Beyond the classes, Dharma Yoga Loft has leaned into wellness lounges, special events, retreats, and mobile yoga events, all of which help it compete as a lifestyle brand rather than a basic studio. In that sense, Templeton looks like a bet that the Central Coast can support more than one Dharma Yoga Loft address, and maybe more than one kind of yoga customer. It is growth, but it also reads like a deliberate push to own more of the regional market.