FS8 opens 100th studio as hybrid yoga fitness grows

FS8 has crossed from experiment to scale with its 100th studio, and the location says a lot about where boutique fitness is headed. The brand opened FS8 Canonsburg in Canonsburg, Pennsylvania, as its official 100th site worldwide, then paired that milestone with a push into new U.S. markets and a seasonal hub in the Hamptons.

The concept is built around Pilates, Tone and Yoga, packaged as one science-backed, low-impact workout. That matters because FS8 is not selling yoga as a standalone niche. It is using yoga as part of a broader class ecosystem, the kind that can pull in people who want mobility, strength and recovery without choosing one discipline and sticking to it. FS8 says the format is structured around eight key elements, and its studio locator still lists over 70 studios across the world, a sign that the company is growing quickly enough that its public-facing directory has not fully caught up with the expansion story.

The recent rollout has been broad and deliberate. FS8 said three other U.S. studios opened in May 2026 in Seattle’s South Lake Union neighborhood, Stamford, Connecticut, and Sea Girt, New Jersey. It also said it will open its first-ever seasonal hub this summer in Water Mill, New York, in the Hamptons, as part of a broader push into experiential programming for 2026. That is the tell here: FS8 is not just building more rooms with mats and reformers. It is testing a lifestyle model that can extend beyond the standard neighborhood studio.

That growth path started to sharpen in April 2024, when FS8 launched its flagship Austin studio and said the opening was fueling international expansion through master franchise agreements in South Korea, the United Kingdom and Europe. In franchise terms, that is the real proof point. A single studio can be a one-off. A repeatable concept, exported across markets, is a business. Reaching 100 studios suggests FS8 believes the formula travels.

The brand is also being folded into a larger corporate structure. In March 2025, F45 Training announced FIT, a new parent company unifying F45 Training, FS8 and VAURA Pilates. F45 Training says it has 2,000 studios in 66 countries, which puts FS8’s rise in context as part of a bigger house-of-brands strategy. FS8 also brought in Olympic silver medalist Kassidy Cook as a brand ambassador in October 2025, another sign that the company wants athletic credibility alongside its wellness pitch.

The takeaway from the 100th studio is not just that FS8 is growing. It is that yoga is being repositioned inside boutique fitness as one ingredient in a more marketable package, and that package is what franchise investors appear willing to buy.