Goat yoga inventor launches flower dedications to fund farm business

Lainey Morse is selling $25 flower dedications through Buy the Goats a Bouquet as she marks the 10th anniversary of Goat Yoga. The new offering turns flowers at No Regrets Farm in Monroe, Oregon, into a revenue stream for a business Morse says must generate at least $10,000 in annual agricultural product sales to operate Goat Yoga and Goat Happy Hour legally.

The flowers are not a random add-on. Morse says they are grown organically and without pesticides, and the bouquet program gives her a use for blooms that are not always perfect enough to compete with commercial growers. That makes the new service feel less like a souvenir and more like a working piece of the farm’s economics, built around the same playful, participatory energy that made goat yoga take off in the first place.

Morse launched goat yoga in 2016 on her Oregon farm, and the business has grown far beyond a one-off novelty. She says Original Goat Yoga has licensed its brand to nearly 20 rural farms and households across the United States. A separate count put the total at more than 500 goat yoga businesses worldwide, with the category described as a roughly $5 million industry. An Oregonian/OregonLive report also said there were now 12 satellite Goat Yoga locations across the country, while Morse lived just outside Monroe with 12 goats and still faced zoning rules that kept her from running the business on the property.

The legal backdrop matters here. On April 8, 2026, Governor Kotek signed HB 4153 into law, creating a new farm store pathway in Oregon and expanding agritourism opportunities for eligible farms. The law gives farms another route to diversify revenue through retail sales and visitor experiences, which is exactly the terrain Morse has been working in for years.

That is why Buy the Goats a Bouquet fits the Goat Yoga story so neatly. It is a $25 transaction, but it also extends the brand beyond the class itself and keeps the farm in the center of the experience. For Morse, the flowers are doing double duty: they help balance the books, and they keep the goats, the land and the visitor appeal tied together.