Indigo River Publishing Releases Yoga-Inspired Marketing Guide for Wellness Entrepreneurs

Indigo River Publishing has released The Yoga of Marketing: Balancing Heart, Mind, and Spirit for Success, a new crossover title from wellness and mind-body publicist Jeanna Valenti that puts yoga language directly into the business aisle. The book came out on April 30, 2026, in paperback and e-book formats, with global distribution through Simon & Schuster.

The pitch is unmistakable: marketing is not just a tactical exercise, but a practice that can be approached through yoga philosophy, chakra awareness, mindfulness, creativity, and authenticity. Simon & Schuster says readers are meant to finish with “a sense of peace for the process,” alongside a basic understanding of yoga philosophy and the chakra system and marketing best practices. That framing gives the book real utility for wellness founders who want messaging tools without the usual hard-sell tone, but it also shows how quickly yoga language is being repackaged for entrepreneurship.

Valenti’s background gives the project more weight than a generic wellness brand grab. She is the founder and principal of LightBox Media, a marketing and PR firm focused on mind-body wellness, yoga, healing, spirituality, and personal transformation. Her bio also identifies her as a certified mindfulness and meditation instructor, a Chopra-certified Seven Spiritual Laws of Yoga instructor, a Reiki master, the owner of Meditate Scottsdale, and a TEDx Scottsdale Women organizer. In other words, this is not a one-off attempt to borrow yoga vocabulary; it comes from someone who has built a career and a business ecosystem around it.

That said, the book still sits in a crowded lane where spiritual language often gets folded into lifestyle branding. Valenti’s publisher materials say she has spent more than two decades working with leading voices in yoga, mindfulness, and personal transformation, and LightBox PR points to 26 years of media connections that have helped clients land an HGTV show, film deals, and placements on The Oprah Winfrey Show and The Today Show. Those details suggest a seasoned operator who knows how to package a message for mainstream attention, not just a teacher translating tradition into modern terms.

The early reception has helped the book’s case. Mariel Hemingway provided a blurb, and Midwest Book Review described it as an original and effective approach to marketing. With Valenti’s broader wellness brands, including Meditate Scottsdale and Retreats by the Sea, the release reads as part business manual and part brand extension. For readers tracking where yoga now lives in culture, this is a clear example of the practice’s language moving deeper into entrepreneurship, whether as meaningful translation or polished trend-chasing.