Lee Hyori Opens Seoul Yoga Studio, Says Practice Helps Her Give Back

Lee Hyori has turned yoga into more than a personal practice in Seoul. By opening a studio in the capital and teaching on Channel Fifteenya’s Siboya segment with producer Na Young-seok and his staff, the K-pop star showed how a wellness habit can become a celebrity business with real demand, real pricing and a very visible brand effect.

The move carries weight because of who Lee Hyori is and where she chose to plant herself. After marrying Lee Sang-soon in 2013, she lived on Jeju Island for 11 years before relocating to Pyeongchang-dong, Seoul, in the second half of 2024. Later coverage identified her studio as Ananda Yoga in Seodaemun-gu, Seoul, and said it offers All-Level Class sessions, a format that broadens the door for beginners while still appealing to regular practitioners looking for a familiar studio rhythm.

Pricing also tells the story. One report said a one-day class pass cost 35,000 won, and the passes sold out in about an hour once reservations opened. That kind of response is not just fandom, it is market power. When Lee Hyori’s name is attached to a yoga room, the studio becomes a lifestyle destination as much as a place to practice, and that can reshape expectations around access, scarcity and what a city studio can charge.

On the April 24 appearance, Lee Hyori also made the practice feel less polished and more human. She led a yoga class for Na Young-seok and his team and spoke candidly about the realities of running a studio and teaching. Na Young-seok drew attention of his own by showing surprisingly strong yoga skills, including crow pose, which gave the segment an entertainment hook that helped push yoga into the same conversation as mainstream variety content.

Lee Hyori said her current routine starts at 5 a.m. for classes and ends around 10 or 11 p.m., a schedule she said helps protect her mental health. She also said Seoul felt difficult at first, but the studio helped her focus on work. More importantly, she explained why she opened it at all: yoga had given her friends she could confide in, a sense of support and enough comfort that she wanted to give something back. That is the deeper shift Seoul is seeing now, with yoga moving from private wellness into a public-facing urban business shaped by celebrity, community and demand.