JCK spotlights new Las Vegas exhibitors, from natural to lab-grown diamonds

Retail buyers heading to Las Vegas will get a compact snapshot of the jewelry market’s next move: Ana Luisa’s value-priced 10k gold and lab-grown diamond pieces on one side, Wyld Box’s 18k gold and natural diamonds on the other. JCK’s choice to spotlight those exhibitors, alongside Gold and Smoke, turns the floor into a live test of what still earns a place in cases when shoppers are splitting between entry luxury and higher-ticket design.

JCK 2026 returns to The Venetian Expo from May 29 to June 1, with Luxury running from May 27 to June 1 and invitation-only days on May 27 and May 28. Luxury is built for the industry’s most prestigious and affluent jewelers, and its reach expands once JCK opens next door, bringing exposure to the broader show’s more than 17,000 additional attendees. That traffic matters. In a year when every diamond pitch has to justify its price tier, the mix of exhibitors tells retailers where the pressure points are.

Wyld Box Jewelry may be the clearest signal for the higher end. The brand, curated by Rosanna Fiedler, is vintage-inspired and has been described in outside coverage as an artisanal luxury label built around 18-karat gold, diamonds, hard stones, sterling silver, and gold jewels. That matters because it places Wyld Box squarely in the lane where natural diamonds still have a strong styling advantage: weightier gold, distinctive design, and pieces that read as collected rather than mass-market. In a room where lab-grown diamonds dominate much of the value conversation, Wyld Box argues that natural stones can still win when they are paired with strong design and a clearly luxurious metal story.

Ana Luisa sits at the opposite end of that spectrum and may be just as important for retailers watching margin and volume. The brand says it launched in 2018, founded by David Benayoun and Adam Bohbot after Benayoun’s work at Louis Vuitton and Ralph Lauren. Its current diamond assortment includes 105 lab-grown diamond products, many in 10K solid gold or recycled solid gold. That is a sharp commercial proposition: accessible metal content, modern sourcing language, and lab-grown stones aimed at shoppers who want sparkle without moving into 14K or 18K pricing.

Gold and Smoke adds a different kind of differentiation. Based in Denver, Colorado, the brand makes jewelry from flattened bullets cast in 18k gold, platinum, and oxidized sterling silver. Its signature motif, meant to evoke strength, courage, transformation, and empowerment, gives retailers a story that is less about diamond weight and more about identity. Together, the three exhibitors sketch the buying mood for Las Vegas: value, design, and provenance are no longer separate conversations, and the brands that can combine them are the ones most likely to win floor space.