Fred Force 10 Rise reworks icon into feminine, stackable jewelry line

Fred has done something smart with Force 10: it has taken one of its most recognizable signatures and loosened it into something women can actually live in every day. Force 10 Rise, launched in March 2025, kept the braided cable and buckle DNA that made the original bracelet famous, but recast the icon as a softer, more radiant collection built for layering rather than declaration.

That matters because Force 10 has always carried a clear identity. Fred Samuel created the bracelet in 1966 after watching his son braid a rope and check the shackles before casting off, translating sailing hardware into jewelry that was both utilitarian and elegant. The braided cable and boat shackle gave Force 10 its edge, and they still do. What has changed with Rise is the mood: the collection reads more feminine, more everyday and more open to stacking without losing the brand’s nautical discipline.

Fred described Force 10 Rise as a “new radiant and feminine jewelry collection,” and the line’s structure backs that up. The debut assortment reportedly opened with five models, but the broader product page shows a much wider wardrobe in practice, including rings, necklaces, earrings, ear cuffs and cuffs. That spread is the real design shift. Instead of relying on a single hero bracelet, Fred built a system of pieces that can layer around the same recognizable codes of cable, buckle and diamonds.

The effect is less about one statement jewel and more about a wrist, neck or ear that can be built over time. That is where Rise feels tuned to the way luxury clients now wear jewelry: mixed, stacked and repeated, with one strong motif carrying across formats. The collection’s own language, “audacious, feminine and luminous,” pushes Force 10 away from its more rugged origins without severing the connection to its maritime past.

Fred had already shown it was willing to segment the franchise when it introduced Force 10 Winch in 2021, a more masculine interpretation of the icon. Rise completes the picture from the other side, giving the maison a distinctly female counterpart and a clearer strategy for modern wearers. As Force 10 approaches six decades in the market, that kind of recalibration is exactly how a heritage line stays relevant: by keeping the original code visible while giving it a new way to be worn.