HOWL and Shailene Woodley celebrate Miami memory in sculptural jewelry

Shailene Woodley fronted HOWL's Home Sweet Home campaign, launched July 8, 2026, as the Los Angeles fine jewelry brand pushed a collection now available on its website. The line turns Miami’s architectural memory into sculptural jewelry, using Art Deco reference points to make nostalgia look sharp rather than sentimental.

HOWL, short for "Handle Only With Love," has built its identity around hand-carved waxes, natural colored gemstones and 18k gold, and founder-designer Tini Courtney has described the label as making "future artifacts" with old techniques. That background matters here: Home Sweet Home does not read like a logo exercise, but like a continuation of HOWL's handmade language, where form carries as much weight as finish.

Courtney has called Home Sweet Home a "love letter to growing up in Miami," and said Woodley's authenticity and individuality fit what HOWL represents. Miami Beach gives that reference point real architectural weight, describing its Art Deco heritage as a cultural landmark and a living museum of 20th-century design, while the Miami Design Preservation League keeps that lineage visible through Art Deco Weekend, its three-day open-air festival centered on the neighborhood's buildings.

The pieces themselves make the case in materials and naming. The Raleigh blue sapphire pendant, Frida Venetian glass collar, Astor pear diamond pendant and Collins champagne diamond tennis bracelet move between one-of-a-kind and signature forms, with Venetian glass, sapphire, pear-shaped diamonds and champagne diamonds giving the collection texture beyond a simple theme. In a market crowded with "meaningful" jewelry, HOWL's strongest move is to make place feel engineered into the setting, so the idea of home arrives as structure, not slogan.