Louis Vuitton’s Mythica centers on ruby-rich Conquest necklace in Marrakech

Louis Vuitton used Marrakech to make a point: the house was not presenting a decorative flourish, but a serious high-jewelry statement built around the Conquest necklace, a rubies-forward collar set with 21 Mozambique cushion-step-cut rubies totaling 21.87 carats in one account and 21.86 carats on Louis Vuitton’s own page. The necklace was shown as part of Mythica, the maison’s spring 2026 high-jewelry chapter cycle, where challenge, evolution and victory were translated into arrows, chevrons and the Vuitton V.

The launch unfolded at a sunset show at the Kasbah d’If near Marrakech on April 29, 2026, with guests from around 50 countries and celebrities including Léa Seydoux, Alicia Vikander, Phoebe Dynevor and Ana de Armas. Pietro Beccari called Louis Vuitton “the house of travel” and cast the collection as a meditation on imagination and on the journey gemstones make from formation to final jewel. That framing mattered: in high jewelry, the route from mine to masterpiece is part romance, part provenance test, and the strongest houses now treat both with equal weight.

Conquest was the chapter’s sharpest proof of intent. Louis Vuitton described the necklace as outlined in onyx, crowned with a central ruby and a 1.07-carat LV Monogram Star cut diamond, a detail that gives the piece a branded signature without muting the stones. Other coverage said the necklace took 1,200 hours of craftsmanship. The result reads less like a one-off red-carpet bauble than a collector’s collar, designed to show that colored gems still sit at the apex of luxury when the quality, matching and setting are exacting enough.

That ambition has been building for years. Louis Vuitton established its high-jewelry department in 2008, bought the 1,758-carat Sewelô rough diamond from Botswana in 2020, and introduced the LV Monogram Star cut in 2022. The 53-facet cut, inspired by Georges Vuitton’s Monogram Flower motif from 1896, gives the house a proprietary visual language that legacy maisons have spent generations refining. Mythica, with 11 themes and 110 pieces, suggests Louis Vuitton is no longer content to participate in high jewelry from the sidelines. It is trying to speak the language of the old guard in its own accent, and Conquest, with its wall of Mozambican rubies, is the clearest sentence yet.