Jessica Alba spotlights everyday layers in Gabriel & Co. campaign
Jessica Alba’s Gabriel & Co. debut centers on daily layers: a square chain-link necklace, Bujukan bangles and mixed-metal pieces built for repeat wear.
Jessica Alba turned Gabriel & Co.’s first celebrity campaign into a case for jewelry that lives in the open, not the safe. In a July 9 interview, Alba focused on pieces meant to be worn every day, including a square chain-link necklace with a diamond center and the Bujukan bangles she reaches for on repeat. The campaign, titled That’s Love, Perfected, was shot in New York City and framed around intimate, everyday moments instead of black-tie polish.
Gabriel & Co. launched the campaign on May 27, 2026, and named Alba its first campaign ambassador. The New York City-based, family-owned house was founded in 1989 by brothers Jack and Dominick Gabriel, and it has built the Bujukan line around a specific design language: gold spheres inspired by the Balinese art of persuasion, which the brand says symbolize strength, movement and enduring love. That vocabulary fits Alba’s own pitch for jewelry as something tied to memory and life moments, not a vault of special-occasion only objects.
The campaign edit gives that idea real weight through prices and materials. A Bujukan sterling silver bangle is priced at $700, while the sterling silver-and-14K yellow gold link necklace comes in at $1,275. Those numbers place the line in accessible fine jewelry territory, but the appeal is in the construction: sterling silver for everyday durability, 14K yellow gold for warmth, and the mixed-metal finish that keeps the pieces from reading too precious to stack.
The strongest styling note comes from Alba’s willingness to layer without overloading the eye. Public campaign material from June 2026 showed her in Bujukan hoop earrings, a link necklace, stacked bangles and statement rings in mixed gold tones at a Culture Makers event, a combination that makes minimalism feel finished rather than sparse. The pieces share the same restrained geometry, so the look stays coherent even when the wrist and neckline are both active.
Gabriel & Co. said Alba matched the brand’s values of intention, transparency and love, and the casting makes commercial sense because her styling already works like a shop floor edit: one sculptural chain, one or two bangles, a hoop, a ring, then stop. In a market crowded with vague “everyday” claims, Alba’s version is more legible, and far easier to copy.
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