TASAKI Debuts First Metal Jewelry Collection, Extending Its Pearl Legacy

TASAKI has used its first Metal Jewellery Collection to make a pointed statement about where a pearl house can go next. The line, which went on sale on February 6, reworks icon designs from the TASAKI COLLECTION LINE in metal and centers the brand’s balance signature as precision spheres meant to layer with the pearl looks that made the house famous.

That move matters because TASAKI has spent decades building a language around pearls and diamonds, not around hard metals alone. Founded in 1954, the Japanese jeweler has long emphasized that it cultivates, selects, and processes its pearls in-house, a control chain that gives the brand unusual authority in a category where provenance and finish can matter as much as luster. By shifting one of its most recognizable ideas into metal, TASAKI is not abandoning pearl identity. It is testing how far that identity can extend.

The clearest clue lies in balance, the series that helped define the brand’s contemporary image. Designed by Thakoon Panichgul as his first collection for TASAKI in 2010, balance was inspired by balance balls and deliberately overturned traditional pearl-jewelry conventions. In other words, TASAKI’s new metal pieces are not a departure from its code so much as a translation of it. The spheres still read as TASAKI, but they now function more like modular design objects, the sort of pieces that can broaden a collector’s wardrobe without requiring a full pearl look.

That is the strategic signal. For a legacy pearl house, a metal-only extension can be read in three ways at once: diversification, a bid for younger or first-time luxury buyers who may reach for graphic gold or silver before pearls, and a reminder that pearl houses are no longer confined to classic strands and studs. The larger market implication is just as important. Pearl brands that can move into metal without diluting their signatures are better positioned to keep pearls relevant as daily jewelry, not just occasion jewelry.

MOMO of TWICE gives the collection a sharper cultural edge. TASAKI named her a brand partner on April 8, 2024, during its 70th-anniversary project, and she now fronts the campaign for the new line. That pairing links a house built on craftsmanship with a global pop figure who can carry the brand into a more fashion-driven conversation. For TASAKI, the metal collection reads less like a detour than a proof of concept: pearls remain the anchor, but the design language is now sturdy enough to stand in metal as well.