What Went Down At The Vogue Vintage Sale In London

Pick up an inherited ring or a brooch pulled from an estate sale, and you're holding a small archive — and on Saturday, March 21, that instinct for provenance drew a crowd to 3 Hanover Square in London, just steps from the building that housed British Vogue for decades. The second annual Vogue Vintage Sale, presented by eBay, ran from noon to 6:30 p.m., co-hosted by Alexa Chung and Lila Moss, two figures whose personal wardrobes have long read as argument enough for buying secondhand.

The event debuted last year and raised over £65,000 for charity. This year the organisers moved into a larger space to accommodate what they described as "hundreds more one-of-a-kind pieces available for ticket holders." The rails were stocked from a wide net: items sourced by British Vogue editors including Chioma Nnadi, Laura Ingham, Naomi Smart, Eniola Dare, and Emily Chan, pulling in looks from eBay, industry friends of Vogue, and photoshoots. Amy Bannerman, eBay's pre-loved style director, contributed her own edits to the floor.

The event also featured a virtual auction with select items from the sale via eBay Live, allowing people to shop remotely — the live stream opened at 11 a.m., an hour before the doors at Hanover Square. That dual structure, in-room and online simultaneously, is increasingly how high-profile vintage events operate, and it matters for jewellery buyers in particular: pieces that attract competitive online bids in real time signal where the market currently places its conviction. Small, wearable objects, rings, pendants, brooches, travel better digitally than a gown does, and they tend to generate faster bidding on livestream formats.

The event offered the chance to shop an expansive selection of rare fashion gems sourced from eBay. London was not the only city on the calendar: Berlin and New York editions were also announced as part of the 2026 series, extending the curatorial lens beyond the British market and giving the sale genuine comparative reach across three jewellery-buying cities with distinct tastes and price tolerances.

For anyone who missed the floor at Hanover Square, the playbook for the next drop is straightforward. Follow British Vogue's eBay storefront and set saved searches for the editors named above, since their sourcing taste tends to be consistent sale to sale. The eBay Live auction component opens earlier than the in-person doors, which means remote bidders get first look at livestreamed lots — log in before 11 a.m. on sale day, not after. And watch the Berlin and New York editions: pieces that move quickly in London, particularly signed costume jewellery and 1980s and 1990s designer accessories, routinely reappear on eBay at adjusted prices in the weeks following a headline event. The £65,000 the inaugural sale raised for charity in 2025 is a useful floor for understanding how much aggregate appetite exists in this room; the 2026 expansion suggests that number is moving upward.