Bank of Colorado’s 14th annual USA 5K boosts Sterling community
Bank of Colorado’s 14th annual USA 5K sent every registration dollar back into Sterling, with Andrew DeSouza, Jenni Hutt, Jordan Etl and Emmy Johnson among the winners.
Bank of Colorado put every registration fee from its 14th annual USA 5K back into Sterling when the race was held July 11, turning the event into a direct local funding stream rather than a simple summer run. The race was tied to the bank’s Sterling branch at 131 W Main Street, the same downtown location where Bank of Colorado says it serves local residents.
The Logan County Chamber of Commerce calendar listed the event as the Bank of Colorado USA 5K Race 2026 in Sterling, reinforcing how firmly the run has settled into the county’s civic calendar. A separate 2025 event listing placed a USA 5K in Sterling at Bank of Colorado on July 3, 2025, which fits with the 14th annual label and shows the race has carried on year after year.
That continuity matters because the money stays close to home. Bank of Colorado said 100% of registration fees were reinvested in the Sterling community, a structure that links race-day participation to the bank’s local presence and to the people and institutions that benefit from small-dollar community funding. The bank’s Sterling operation consists of one location and one ATM serving all of Sterling, making the branch itself part of the event’s local footprint rather than a distant sponsor name attached to a one-day race.
Winners included Andrew DeSouza, Jenni Hutt, Jordan Etl and Emmy Johnson. Their names gave the race a competitive edge, but the larger story for Logan County was the same one that has carried the USA 5K for 14 years: a bank-sponsored event anchored at 131 W Main Street, built around Sterling runners, and designed to send its entry revenue back into the town where it was earned.
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