Logan County chamber launches gravel adventure field guide for cyclists
A 64-page gravel guide now maps more than 1,600 miles of Logan County roads, giving cyclists a new way to plan trips that start off Interstate 76.
The Logan County Chamber of Commerce used its Business After Hours gathering Tuesday, May 19, to put a new tool in cyclists’ hands: the Sterling-Logan County Gravel Adventure Field Guide. The 64-page printed guide is the first of its kind for a region on Colorado’s Eastern Plains, and it is aimed at both visitors and local riders who want a clearer way to explore Logan County’s gravel roads.
The guide is more than a brochure. Explore Sterling describes it as a pocket-sized companion with GPS routes, illustrated maps, original artwork and local stories, giving riders a practical way to plan where to start, what to expect and how to move through the county with more confidence. The route data can be reached through QR codes and the Explore Sterling website, while free printed copies are available at the Tourism Center and other locations in Sterling.
That matters in a county where the riding surface can change quickly. Explore Sterling says Logan County has more than 1,600 miles of unpaved roads, and those roads are not all the same. Some are paved, some are gravel and some are shared with farm equipment, which makes route selection and basic trip planning especially important for visitors who are not familiar with the area. The tourism effort also fits the broader “free-range travel” approach Explore Sterling uses for Northeast Colorado.
The economic angle is just as direct. The chamber’s tourism push is built around bringing more people off Interstate 76 and keeping them in Sterling long enough to spend money on food, lodging, fuel and supplies. The guide also gives the county a more structured way to market itself as a destination rather than a quick pass-through, especially as summer travel builds and riders look for longer weekend outings.
Explore Sterling’s materials tie the gravel routes to the county’s wider outdoor appeal. North Sterling State Park is about 12 miles from Sterling, and the average elevation in Sterling and Logan County is 3,935 feet, details that help explain both the landscape and the riding conditions. With gravel cycling now placed alongside birding, lake recreation, history and dining in the county’s tourism promotion, the guide positions Logan County for more repeat visits and more multi-day stays.
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