The Lost Sock keeps Sterling laundry running, chamber spotlights local staple
The Lost Sock has served Sterling since 2003, and its June 30 ribbon-cutting showed how a laundromat can anchor daily life at 908 Sidney Ave.
The Lost Sock was welcomed as a Logan County Chamber of Commerce member at a ribbon-cutting in Sterling, with owner Justin Frank and his mother, Val Frank, joined by Chamber executive director Caitlin Baseggio and board members and ambassadors Jodi DiOrio, Kathy Guerin and Tim Edgar. The shop at 908 Sidney Ave. has become part of the town’s everyday service network, filling a need that reaches far beyond a place to do laundry.
The business started in 2003 as Loads Laundry, when Julie Jacobson opened it and built a loyal local customer base. In 2017, Justin Frank and Val Frank bought the operation and renamed it The Lost Sock, keeping the same service while giving the shop a new identity. Public records and business directories tie both names to the same Sidney Avenue address, underscoring the continuity between the original laundromat and the business Sterling knows today.
The Chamber listing describes The Lost Sock as a clean, modern laundromat with both self-service and full-service wash, dry and fold options. Self-service runs seven days a week from 6:30 a.m. to 8:30 p.m., while attendant hours run Monday through Friday from 10 a.m. to 3 p.m. and again from 5 p.m. to 8:30 p.m., with Saturday and Sunday hours from 11 a.m. to 3 p.m. That schedule gives the business a reach that matters in a county seat where a laundromat can serve workers, students, travelers, renters, seniors and families who do not have machines at home.
The Lost Sock’s place in Sterling also shows up in its visible customer base. One directory listing shows about 113 ratings and an average of roughly 4.2 stars, a sign of steady use over time. Business records also connect the Loads Laundry name to Jacobson Appliance, LLC, filed in 2004, adding another layer to the shop’s local history. At a moment when small-town service businesses are often pressed by rising costs and changing retail habits, The Lost Sock has stayed anchored at the same address and kept laundry running for Logan County.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
