ChamberFest splits between Los Alamos, White Rock for June 6 street fair

ChamberFest will split its footprint between Los Alamos and White Rock on Saturday, June 6, giving residents on both sides of the county a closer shot at the same mix of shopping, information and family activities. The Los Alamos Chamber of Commerce has scheduled the event from 10 a.m. to 1 p.m., with separate ChamberFest entries for White Rock and Los Alamos on the same morning.

The format is built for easy access. Visit Los Alamos describes ChamberFest as a free street fair on Central Avenue with live music, food vendors and activities for children, turning the event into a short summer outing rather than a one-stop tabling exercise. In practical terms, that matters for families, seniors and commuters who may not want to cross the county just to make a quick appearance.

The Chamber is pairing the fair with draw items that should pull traffic through both communities. The calendar also lists a Corvette Show as part of ChamberFest, and the Los Alamos Daily Post said the show will feature Corvettes of any year. That adds a recognizable car culture element to the day and gives another reason for residents to linger, browse and spend time downtown or in White Rock.

The event is also carrying a community service angle. ChamberFest will include a mosaic project and the Friends of Los Alamos County Libraries’ $5-per-bag book sale, a low-cost attraction that broadens the appeal beyond food and retail. Visit Los Alamos says a free Mosaic Assembly Art Workshop on Friday, June 5, is tied to ChamberFest and SummerFest weekend and will help create a colorful new landmark on the south-facing wall of the Justice Center along Trinity Drive.

This year’s split format reflects how the Chamber has tried to make the countywide fair feel larger without making it less convenient. The Los Alamos Chamber of Commerce, a program of the Los Alamos Commerce and Development Corporation, says it has been active since 1983. ChamberFest has long served as a showcase for local commerce: a 2023 listing said more than 70 businesses and organizations were registered, and an earlier ChamberFest lineup included family draws such as a giant sand pile and a bubble pit.

One listing in New Mexico Magazine puts ChamberFest’s hours at 10 a.m. to 2 p.m., while the Chamber and Visit Los Alamos list 10 a.m. to 1 p.m. Either way, the event is set to put local businesses, nonprofits and small attractions in front of a concentrated Saturday crowd, with White Rock and Los Alamos both getting a share of the foot traffic.