Midcoast chamber seeks public help naming new tree festival
The chamber is asking residents to help name its new tree festival, a vote that could shape a Brunswick tradition built around St. John’s Community Center.
The Bath-Brunswick Topsham Regional Chamber asked residents to “help name our new tree festival,” turning the festival’s identity into a public vote before the first decorated tree is displayed at St. John’s Community Center in Brunswick.
The chamber pushed the poll on Facebook and directed people to the vote link in its Instagram bio. Voting closed Sunday at 8 p.m., with results and more details due in early August, giving the chamber a name it can carry into posters, social media posts, sponsorship pitches and volunteer materials.
That matters because the festival is already positioned as more than a one-off holiday event. The chamber has a Tree Festival page on its Midcoast Maine website, and Spectrum Generations lists the Midcoast Tree Festival at St. John’s Community Center, 43 Pleasant St., Brunswick, ME 04011. Spectrum Generations calls it a “win-tree wonderland” and says the grand opening celebration is set for Nov. 21, 2025, from 4 to 8 p.m., followed by festival dates on Nov. 22, 23 and 28 from 10 a.m. to 6 p.m., Nov. 29 from 10 a.m. to 8 p.m. and Nov. 30 from 10 a.m. to 2 p.m.
A Diocese of Portland calendar listing also names the event “Midcoast Tree Festival - Brunswick,” signaling that it has already reached beyond chamber channels. That wider visibility could help the festival become a recurring seasonal draw for downtown Brunswick, where holiday foot traffic can spill over to nearby shops, restaurants and other small businesses clustered around the Pleasant Street corridor.
The community angle is part of the point. In recent years, the Midcoast Tree Festival has been built around decorated trees, gifts and local participation, with past editions drawing more than 50 trees decorated by area individuals and businesses and prizes valued at more than $500 each. If this year’s naming campaign lands on something memorable, the festival could gain the kind of brand recognition that helps it grow from a chamber event into a Midcoast tradition tied to Brunswick’s winter calendar.
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