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Park City Latino Arts Festival marks 10 years at Canyons Village

From a 2016 outreach effort to a three-day crowd of more than 10,000, the festival became a public sign of Latino visibility and belonging in Park City.

Marcus Williams··2 min read
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Park City Latino Arts Festival marks 10 years at Canyons Village
Source: Jonathan Herrera/Park Record

The Latino Arts Festival turned Canyons Village into a three-day showcase of Latin American music, food and art, but its 10th year carried a larger civic message. What began in 2016 as a grassroots effort led by Max Ventura and the Christian Center of Park City had grown into one of the Wasatch Back’s signature gatherings, with organizers expecting more than 10,000 people over the weekend.

The 2026 festival ran June 12-14 at Canyons Village at Park City Mountain, centered in the Canyons Village Forum area. It was free and family friendly, with free parking in Lots 3 and 4. Friday hours ran from 4 p.m. to 10 p.m., Saturday from 10 a.m. to 10 p.m., and Sunday from 10 a.m. to 6 p.m. The event featured a market, live music, dancing, food, art and hands-on crafts, along with a World Cup watch party on Saturday.

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AI-generated illustration

That expanded footprint reflected a broader change in who local arts spaces are serving. The festival’s lineup included performers and cultural groups representing Bolivia, Mexico, Argentina, Paraguay, Colombia, Brazil, Chile, Ecuador and Venezuela, and the visual-arts side was larger than in years past, with 16 artisan makers and 19 fine-artist booths. For families, the mix made it possible to stay for hours, moving from performances to food stalls to craft tables without leaving the grounds.

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The festival’s growth also underscored a deeper question about belonging in Park City. Its original purpose was straightforward: to introduce the greater Park City area to local Latino culture through visual art, food, live music and dance. A decade later, the event had become more than an introduction. It was a public statement that Latino communities are part of the region’s present tense, not a side story to it, and that cultural visibility belongs in the center of community life.

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Photo by RDNE Stock project

The institutional shift was just as important. The Christian Center of Park City handed full responsibility for the festival to the Arts Council of Park City & Summit County for the 2023 festivities, turning a small outreach project into a more durable regional celebration. In Park City, where arts events often help define civic identity, the Latino Arts Festival showed how inclusion can move from aspiration to infrastructure.

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