Velvære Park City names Christie’s as exclusive sales brokerage

Velvære Park City selected Christie’s International Real Estate as its exclusive sales and marketing brokerage, putting a global luxury brand in charge as the first residences debut in Deer Valley East Village. The move shifts Velvære from branding into a more formal sales push for a project that describes itself as a premier wellness-focused, ski-in/ski-out residential community. The announcement came July 16, 2026.

Velvære’s own real-estate pages show the project is being sold as more than a single property type. The site lists Paired Residences, Cabins and Estate Homesites, along with an Interactive Map and a dedicated Real Estate section that track availability and product mix. That setup suggests a broad rollout, with Christie’s positioned to handle the marketing of several price points and home types at once.

Christie’s already has a Park City foothold. Its first local office opened at 1790 Bonanza Dr. with 10 agents, including the founders, giving the company an on-the-ground presence in the same market where Velvære is trying to attract buyers. Christie’s also markets itself as a global luxury real estate brand, a label that fits a Deer Valley East Village project aimed at affluent purchasers who often shop beyond Summit County. Valen Lindner is listed with Christie’s International Real Estate Group as an agent specializing in luxury properties and distinctive homes for sale in Park City.

For Summit County, the brokerage choice matters because luxury residential launches do more than change a marketing plan. They can influence how quickly lots and homesites are absorbed, how aggressively a developer can price inventory, and how much outside money flows into a neighborhood. In a market where land around Park City and Deer Valley is limited, each branded project also feeds the wider debate over development pressure, traffic and what kind of growth the county is choosing to welcome.

The broader tension is affordability. As high-end projects keep moving forward, the gap between luxury sales activity and the housing costs facing year-round workers remains wide. Velvære’s partnership with Christie’s places that divide in plain view, with a national luxury platform now helping sell some of the most visible new inventory in Park City.