Ram Country, Toyota of Del Rio celebrate 30 years in Del Rio

Ram Country Del Rio and Toyota of Del Rio marked 30 years in Del Rio on Tuesday with a celebration that put the Khoury family’s staying power at the center of the room. Nick Khoury bought the local dealerships in 1996, and the anniversary drew community leaders, business owners, customers and employees who have watched the stores become part of the city’s commercial fabric. Natalie Khoury, now a finance manager at Jeep Del Rio, said the business culture her father built rests on servant leadership and the idea that no job is beneath anyone.

The Khoury Group says it was founded by Nick Khoury and now operates 19 dealerships throughout Texas across 11 brands, including Chevrolet, Chrysler, Dodge, Ford, GMC, Hyundai, Jeep, Ram, Toyota, Mazda and Mitsubishi. Ram Country Del Rio sits at 3611 Veterans Blvd., and Toyota of Del Rio has become one of the group’s visible local names, with its website calling out the Toyota 2025 President’s Award. The dealership also earned that honor four years in a row, for 2022, 2023, 2024 and 2025, a run that shows how the Del Rio store has kept its standing inside Toyota Motor Sales, USA’s national network.

The milestone also reflected the role stable local employers play in Val Verde County’s economy. Businesses like the Khoury dealerships often become informal anchors, hiring locally, showing up at chamber functions and backing community events that keep money and attention circulating close to home. That visibility was clear again in May, when a Jeep Del Rio promotion drew more than 3,500 entries and included Del Rio Chamber of Commerce president and CEO Blanca Larson.

After three decades, the celebration was less a ribbon-cutting than a marker of continuity. The stores have weathered changing markets since 1996 and still drew a room full of people who have seen them grow into part of Del Rio’s business identity. In a city where long-term institutions matter, the anniversary showed that the Khoury family’s local footprint now reaches beyond car sales and into the everyday life of the community.