Running Las Vacas Festival Returns to Ciudad Acuña, Boosting Del Rio Economy

Running Las Vacas, the Running With the Bulls festival in Ciudad Acuña, Coahuila, opened today and runs through Sunday, March 22, drawing cross-border crowds from Del Rio for bull runs, parades, coronation events, and live music over the multi-day event.

The festival, listed and promoted by the Del Rio Chamber of Commerce through its Explore Del Rio platform, describes itself as "an adrenaline-filled" event "inspired by traditional running-of-the-bulls festivals." Transportation from Del Rio to Acuña is being provided for attendees, though specific pickup locations, departure times, and costs had not been published as of the event's opening day. Organizers directed participants to runninglasvacas.com for registration and ongoing updates.

The Chamber's involvement signals deliberate binational promotion. The organization at 1915 Veterans Boulevard has positioned the festival as a draw for visitors who cross the international bridge into Acuña, a move that historically generates hotel stays, restaurant traffic, and retail spending in Del Rio both before and after the crossing. Organizers describe Running Las Vacas as "one of the region's most anticipated events, blending festival energy, cultural pride, and international friendship."

Specific economic figures, projected attendance numbers, and hotel occupancy data were not released ahead of the festival's opening. The Del Rio Chamber of Commerce can be reached at (830) 775-3551 or frontdesk@drchamber.com for details on transportation logistics and any official economic projections tied to this year's event.