2026 Engagement Ring Trends Revealed by Retailer-Sourced Customer Data

Retailer-sourced customer data points to a measurable shift in engagement-ring choices: Queensmith reports a 100% rise in interest for rubover - also called bezel - settings even as round-cut diamonds fell to a 36% share and oval climbs to 33%. The Original Report framing these findings described the work as a retailer-sourced data analysis summarizing what actual customers purchased or configured in recent months, rather than high-level predictions.

Shape statistics in Queensmith’s data sketch a clear story of substitution. Round cut share declined from 59% in 2022 to 36% in 2025 while oval rose from 21.5% to 33% over the same span. Cushion share increased to 9% from 6.3% in 2024, emerald to 7% from 6%, pear to 6% from 3.6%, radiant to 4% from 2.25%, and marquise to 3% from 1.8%. Queensmith also singles out elongated cushion cuts with a +60% interest spike and oval with +50% interest.

Settings and architecture are changing with those shapes. Trumpetandhorn writes, “Bezel-set diamond rings are leading the charge. Instead of prongs that hold the diamond above the band, a bezel wraps around the stone’s perimeter, creating a clean, modern look that’s also incredibly secure. … Bezel-set diamonds are made for real life.” VRAI highlights East-West engagement rings as “among the most sought-after styles of 2026” and recommends elongated shapes for horizontal settings. VRAI also notes that step cuts such as emerald and asscher “are trending for their calm, transparent beauty. Their clean lines and mirror-like facets emphasize clarity and understated brilliance.”

Metals and band profiles are shifting toward weight and warmth. Queensmith reports gold engagement rings up 20% and oval rings paired with matching wedding bands up 20%. Prounis observes, “Chunkier, thicker wedding bands are coming up often, clients are gravitating toward a more substantial gold profile paired with a single centre stone,” adding that the look has “an almost ’70s energy.” Jenna Katz notes, “Bridal clients want something chunky and not too delicate,” and Vogue-derived commentary cites enquiries for hand-fabricated 18k and 22k bands.

Customization and sustainability surfaced repeatedly. Queensmith states, “We have mined our own exclusive customer data to create the definitive forecast for the year ahead. We know what our customers love based on the conversations we have and the styles our couples go on to buy.” VRAI markets its Cut for You™ process, explaining that a rough VRAI-created diamond is cut to the client’s exact specifications, and VRAI adds that “Secret design elements, such as hidden halos, surprise accents, and personalized engravings, are defining 2026’s engagement ring trends.” Trumpetandhorn summarizes the consumer mindset: “These all make sense when you look at them as a whole. You can see a move away from perfection and toward what’s truly meaningful.”

Antique cuts and color play a complementary role. Trumpetandhorn spotlights Old Mines, Old Europeans and elongated antique cushions for their “softness, warmth and a candlelit sparkle,” and Frank Everett, senior vice president of jewelry at Sotheby’s, says, “The stones people are gravitating toward now are the ones with individuality, the antique cuts insiders have loved for years.” Jessica McCormack’s silver-topped gold mountings and signature old-cut diamonds are cited as reintroducing 19th-century aesthetics to a new audience, with Zendaya and Dakota Johnson among clients associated with that revival.

Retail examples underline price and ethics choices. New World Diamonds lists a Jasmine Hidden Halo setting from $1,029.95, an Alberta engagement ring from $1,739.95 described with a 1.10 ct lab-grown diamond and accent stones, and a Moriah Blue Halo engagement ring from $1,179.95. New World Diamonds promotes lab-grown, IGI-certified options and states that hidden halos “add discreet sparkle and dimension,” keep a ring “elegant and modern,” and are “often more affordable than full halo styles.”

Taken together, the data-driven signals from Queensmith, VRAI, Trumpetandhorn and retail listings show a consumer turn toward bezel security, elongated and antique shapes, chunky gold profiles, and bespoke details that promise both everyday wearability and personal meaning.