3 Sheeps Brewing pours free Dill-ightful Derek Pickle Pilsner

3 Sheeps Brewing is pouring free pints of a novelty Pickle Pilsner named Dill-ightful Derek at its Sheboygan taproom today, honoring a social-media promise sparked by fans and actor Jake Connelly, who plays Derek Turnbow. The one-day event starts at 11:00 a.m., with one free pint per person while supplies last.

The beer itself is a draft pilsner at roughly 5% ABV brewed as a limited-run novelty for the stunt. Alongside free draft pours, the taproom is offering draft sales and a limited run of 32-ounce crowlers plus special-label crowlers while they last. The taproom sits at 1837 North Ave., Sheboygan, WI, and the brewery expects brisk traffic during the midday kickoff.

What started as a playful social-media exchange turned into a real taproom event when fans rallied and the brewery followed through on the promise. That kind of direct interaction is familiar to local beer scenes, where taproom stunts, limited releases, and collectible packaging draw crowds and create a surge in foot traffic. For collectors, the special-label crowlers may be the main attraction; for casual visitors, the one-pint limit and noon start mean arriving early is the best way to secure a pour.

Practical details matter: the giveaway is strictly one free pint per person and lasts only while supplies remain. If you plan to drop by, factor in potential lines and the limited quantity of crowlers. The brewery has positioned the release as a short, high-energy event rather than a long-running promotion, so availability after the free-pours window will be limited to remaining draft and any crowler stock.

This event highlights how small and mid-sized breweries use humor and pop-culture moments to engage their communities and drive taproom visits. For brewers and beer fans, it’s a reminder that novelty recipes and tight-run packaging can build buzz quickly, especially when tied to a local or pop-culture hook.

If you missed the free-pours window, watch the taproom for any leftover crowlers or future follow-ups; these kinds of community-driven experiments often spawn more limited cans or on-premise returns when demand holds.