adidas and LABRUM launch SS26 Adizero collection blending West African heritage

adidas and London label LABRUM launched their SS26 Adizero collection on March 3, 2026, centering on the Adizero Evo SL Woven x LABRUM and a capsule of footwear, apparel and accessories priced from £7. The drop appears across adidas UK, adidas.com, LabrumLondon.com, the CONFIRMED app and select retailers, while related adidas Originals x LABRUM pieces will be sold exclusively at END. and LabrumLondon.com in 2026.

The collection is driven by LABRUM founder and creative director Foday Dumbuya’s West African heritage and a runway theme the brand describes as Freedom of Movement. Dumbuya framed the collab plainly: “This collaboration is for the runners who carry culture on their backs, stories in their steps, and freedom in their stride. It celebrates the idea that you can begin anywhere, and that every destination is yours to claim. For the ones who see the road as a borderless space, a place where identity and possibility meet. I hope this collection goes beyond running - connecting people to their own journeys and reminding them that movement itself can be a powerful form of expression.” The partnership was teased during LABRUM’s recent London Fashion Week appearance and previewed in the lead up to the March 3 launch.

Technically the shoe leans on adidas’ racing lineage. LABRUM’s Adizero Evo SL Woven variant is billed as a fan-favourite silhouette updated with a woven upper and a full-length Lightstrike Pro midsole - “the same record-breaking engine trusted by elite athletes” - aimed at both training blocks and marathon race day. Editorial descriptions across coverage emphasized the Evo SL’s lightweight construction and responsive cushioning; colorways named at launch include Sesame/White and Dark Blue/Lucid Red.

Design motifs anchor the capsule in specific West African visual language. Cowrie shells, described by LABRUM as a small porcelain shell that symbolised wealth and currency across several African nations, are embedded into fabric across suits, headwear and jewellery and appear as graphic references on footwear and apparel. LABRUM’s ventilation print - a jacquard pattern inspired by African architecture that “mimics the flow of air through concrete blocks” - recurs across the shoe and several apparel pieces. Sneakerfreaker and brand copy also call out terracotta brick motifs and ancestry-inspired prints woven through the collection.

Apparel in the SS26 drop includes ultra-light running jackets, singlets, shorts, women’s crop tops, compression sleeves and accessories. LABRUM notes a materials practice of choosing “wherever possible to upcycle any excess inventory or materials” into future collections. Alongside the Adizero capsule, the brands are releasing adidas Originals x LABRUM items such as a woven jacquard LA Trainer with a signature turn tongue, a customised BW Army Freizeit and an adidas Originals Firebird tracksuit among items exclusive to END. and LabrumLondon.com.

For retailer or media queries on the Originals range contact Caroline Gautier at caroline@carolinegautier.com. With this SS26 pairing adidas leans into the idea that running can signal identity as much as performance, and LABRUM’s Adizero brings cultural storytelling to a performance-first silhouette in a way that signals more technical-cultural crossovers to come.