Best Buy cuts 77-inch LG B5 OLED to $1,499.99, adds $200 gift card
Best Buy’s 77-inch LG B5 OLED fell to $1,499.99, but the real question is how much a $200 gift card actually adds.
Best Buy’s Memorial Day sale put a 77-inch LG B5 OLED on the rack at $1,499.99 and tacked on a free $200 Best Buy e-Gift Card, a headline offer that runs through Monday, May 25, 2026 at 11:59 p.m. CT. The deal comes with the usual scarcity pressure, limited quantities and no rainchecks, which is exactly why shoppers should slow down before calling it a simple half-off TV.
The sticker math is real enough. Best Buy lists the set down from a comparable value of $2,999.99, and LG’s own price for the 77-inch B5 is $2,999.00. That makes the sale price a true 50% cut on the TV itself. The $200 gift card improves the value, but only if the buyer will spend that credit at Best Buy later. In practical terms, the upfront price is $1,499.99, not $1,299.99, and that difference matters when households are deciding whether the discount is genuinely strong or just dressed up to look bigger.
The panel itself helps explain why the offer is drawing attention. LG positions the B5 as its entry-level OLED line for 2025, yet the 77-inch version still includes the Alpha 8 AI Processor Gen2, more than 8.3 million self-lit pixels, Dolby Vision, Dolby Atmos, FILMMAKER MODE, NVIDIA G-Sync and a native 120Hz refresh rate. For viewers who care about picture quality and gaming alike, those are not throwaway features. RTINGS’ testing of the 77-inch model also noted four HDMI 2.1 bandwidth ports, support for 4K at 120Hz with VRR, and Dolby Vision support, though not HDR10+.
Best Buy’s own product page shows the 77-inch B5 with 434 customer reviews and a 4.7 rating, suggesting the set has already earned solid approval from buyers. The deal also lands in a crowded Memorial Day lineup: Best Buy is selling a 77-inch LG C5 OLED for $1,899.99, while LG’s 77-inch G5 sits much higher at $2,999.99. That spread underscores the B5’s place in the market, a large-screen OLED that reaches a much lower price point than its siblings without abandoning the core features that matter most to home viewers.
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