BLACKPINK Opens DEADLINE Pop-Up Stores in Seoul Featuring Seoul Edition

YG Plus opened official BLACKPINK "DEADLINE" pop-up stores in Seoul, running Feb. 28 to March 8 at Musinsa Store Myeongdong and Musinsa Standard Seongsu, selling apparel, lifestyle goods and limited-edition items tied to the new album. Yonhap reported the pop-ups will let visitors purchase a wide range of official merchandise reflecting the album concept, and several outlets described the Seoul locations as simultaneous kickoffs for a global rollout.

The Seoul Edition itself was flagged as a Musinsa-only release. MK and Maeil Business described the Seoul Edition exactly as a “limited collection that incorporates a distinctly Korean mood, combining Blackpink’s signature, unique style with Korean aesthetics to offer high collectible value.” Multiple outlets reiterated that limited-edition exclusive goods will be available at the pop-up, and MK said the DEADLINE album MD “captures the full energy of Blackpink,” positioning these items as collectors' pieces rather than standard tour tees.

YG Plus framed the stores as experiential, not just transactional. Yonhap quoted the company saying the pop-ups are “designed to allow fans to experience BLACKPINK’s global influence in an offline setting.” Aju Press reproduced the organizer’s follow-up line: “It will provide a special opportunity for fans around the world to directly experience the message and mood of ‘Deadline.’” Those lines are the connective tissue between the merch and the music — the company is selling atmosphere as much as hoodies.

Seoul is only the beginning. World Nol’s GLOBAL POP-UP listing names Taipei, Kaohsiung, Guangzhou, Beijing, Hong Kong and Macau for later phases and notes that “the official MD list for some cities like Hong Kong, Macau, and Shanghai has already been revealed.” Yonhap and Aju Press specifically cite expansion to Hong Kong and Macau, describing the campaign as sequential global rollout after the Seoul start.

Aju Press also put the group’s scale in context, naming members Rosé, Jisoo, Jennie and Lisa and reporting that BLACKPINK “recently surpassed 100 million subscribers on its official YouTube channel, becoming the first artist in YouTube history to reach the milestone with an official artist channel.” That subscriber milestone helps explain why YG Plus expects heavy demand at two central Musinsa locations in Seoul.

Ahead of the Feb. 27 release of BLACKPINK’s third Korean EP DEADLINE, the pop-ups open Feb. 28 and run through Mar. 8 at Musinsa Store Myeongdong and Musinsa Standard Seongsu. With Musinsa-only Seoul Edition variants and limited popup exclusives, MK and other outlets anticipate strong fan interest — and these simultaneous Musinsa venues are where that interest is being measured.