Brooks Brothers' Make It Yours Campaign Lets Creatives Handpick Spring Looks

Brooks Brothers opened its Spring 2026 playbook by handing the keys to a roster of creatives and letting them dress themselves. Photographed by Coliena Rentmeester and unveiled on March 4, 2026, the Make It Yours campaign invited actors, models, influencers, entrepreneurs, advocates and comedians to choose looks from the entire men’s and women’s Spring collections with no direction from the brand or creative team.

Designer Michael Bastian framed the creative leap in plain terms. “What I love most about this campaign is that we invited people with true personal style to come in and pick looks for themselves from the entire men’s and women’s Spring collections — we didn’t give them any direction or parameters,” said designer Michael Bastian in a statement. “Everyone approached it differently, but that’s the point - there’s a freedom and confidence in making it your own. Brooks Brothers has always been about classic American style, but the clothes really come to life when you put them together your way.”

The campaign’s cast reads like a cross‑disciplinary guest list. Leslie Bibb appears as the actor in campaign imagery; Nick Wooster is credited as creator and fashion entrepreneur; Alex Edelman is noted as a comedian and television writer; TyLynn Nguyen is included as a creator and fashion influencer; Nick Arrington is listed as model, entrepreneur and athlete; and Bethann Hardison appears as advocate, model and director. WWD and industry outlets ran photographs and captions highlighting several of these faces, underscoring the deliberate move away from a uniform model lineup.

That personal take on heritage extends into soundbites from the cast. “All my life I've thought of Brooks Brothers as my father's brand. But now I'm thinking maybe it could be my brand too,” Alex Edelman said, a remark that points directly to the campaign’s goal of shifting generational perception.

Product choices in the imagery reinforce the bridge between archive and now. WhoWhatWear called out staples that frame the season: Fitted Non‑Iron Stretch Supima® Cotton Dress Shirt, Traditional Fit Wool 1818 Blazer, The Supima® Cotton Trench Coat, Archive Tennis Sweater in Supima® Cotton, Stretch Supima® Cotton Broadcloth Wing Collar Tuxedo Shirt and Straight Fit Denim Jeans. “The intention isn't to change what the brand has always done best. It's to show how its signature pieces can be worn today,” the outlet noted, while MR Magazine summarized the idea this way: “Built on the pieces that have defined generations, oxford shirts, tailored suiting, and essential outerwear, the campaign highlights how individuality brings new life to enduring design.”

The campaign is explicitly positioned as a bid to broaden Brooks Brothers’ appeal without abandoning its 200‑year foundation. Coverage across National Today, Fashionweekdaily, WhoWhatWear, WWD and MR Magazine framed Make It Yours as an effort to reach younger, style‑conscious consumers and to show how classic American staples function in contemporary wardrobes. If the point of the exercise was to show versatility, the result is clear: by letting Leslie Bibb, Nick Wooster, Alex Edelman, TyLynn Nguyen, Nick Arrington and Bethann Hardison style Brooks Brothers for themselves, the brand demonstrated that its signature pieces still serve as a practical canvas for individual expression.