Chevrolet Revives See the U.S.A., Airlifts Silverado ZR2 to Castleton Tower

Chevrolet staged a high-profile return to its midcentury jingle by airlifting a 2026 Silverado ZR2 onto Castleton Tower in Utah and filming rising country singer Brooke Lee performing from the truck's bed. The commercial, a modern interpretation of the Dinah Shore-era song, premiered during the 2026 Winter Olympics Opening Ceremony on Feb. 6, 2026 and also ran during Super Bowl pregame coverage, part of a broader marketing push tied to the USA's 250th anniversary.

The spot stitches together real places across the country, putting Chevrolets behind the wheel at Mount Shasta, Redwood National Park, St. Louis' Gateway Arch, Nashville's music scene, the Florida Keys including the Seven Mile Bridge, and New York City. Chevrolet kept the song's original lyrics and melody while giving it a contemporary country delivery; Kaitlyn Newman, Chevy Advertising Manager, said, "We kept the lyrics the same, we kept the melody the same," and added that "Lee simply put her own Nashville twang on the song." Brooke Lee's recording is available on major streaming platforms, and campaign imagery will run in television, print and digital ads.

The Castleton Tower stunt revives a long-running Chevy tradition of dramatic mountain-top placements. General Motors previously airlifted a Chevrolet Impala to the same rock in 1964 and 1973; as one company executive put it, "Third time's the charm, right? Every time we've done it, it's been a symbol. 'What's that Chevrolet doing on top of a mountain? It's selling cars!'" Chevrolet marketing leadership framed the activation as a statement of scale: "Big brands do big things," and "at Chevrolet, we do big things," CMO Steve Majoros said through company spokespeople.

Local and regional travelers will notice two details that matter for planning and photography. First, sources differ on the published height of Castleton Tower, with one description calling it a 400-foot rock and another listing it as 1,400 feet; the discrepancy means visitors should confirm technical details through local climbing and land management groups before attempting approaches or photo shoots. Second, Chevrolet reports a fleet of models drove the locations seen in the spot, including a Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Corvette and Trax, while the ZR2 served as the airlifted focal vehicle. Separately, Chevrolet will roll out an American flag–inspired design theme on select 2026 models in spring, adding another visual hook for road-trippers who follow model-specific liveries.

For Southwest Adventure Vacations readers, the advertisement is both a nostalgia play and a travel ad: it fosters route ideas and fresh photo ops from the California redwoods to the Seven Mile Bridge. Brooke Lee summed up the crossover between music and road culture: "It's surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart," and added that she is "having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the US." Expect increased interest in the landmarks featured and plan trips with seasonal access, local rules and safe climbing or viewing practices in mind as the images circulate nationwide.