David Tse Named Chow Tai Fook's First Global Creative Director, March 2

David Tse has been appointed Global Creative Director of Chow Tai Fook Jewellery Group Limited, effective March 2, 2026, in what the company calls the inaugural holder of the role. Chow Tai Fook, listed as SEHK 1929, framed the hire as "a milestone in the brand transformation journey" as it works to scale internationally.

Sonia Cheng, Vice Chairman of Chow Tai Fook, welcomed the appointment in the company press release distributed via ACCESS Newswire: "I am delighted to welcome David as Global Creative Director for our brand. His appointment is timely as we continue to transform and globalise the brand. His deep understanding of luxury, strong creativity and proven track record to translate brand strategy into powerful storytelling will play a key role in shaping our brand equity globally. I look forward to working with David to take our brand to the next level." Trade coverage by WWD and Jingdaily has also described Cheng as the family heir and the head of the Rosewood hotel group, underscoring the executive profile guiding the jeweler’s expansion.

Tse is described in company materials and trade reports as a Hong Kong native who built his career in Shanghai after starting out as an entrepreneur focused on creative production. His most recent post was Creative Director for Hermès in Shanghai, a role Rapaport and EQS noted was the first Hermès Creative Director appointment outside the Paris headquarters. Profiles and wire copy credit Tse with leading award-winning creative work for brands including Burberry, Golden Goose, Uniqlo, Google, PayPal, Volvo and Starbucks.

In a statement carried by EQS Newswire, Tse framed his brief and the moment: "I am excited to join Chow Tai Fook Jewellery Group at this pivotal moment as we approach our centenary celebration. I have long admired the brand as a distinctive global symbol of Chinese luxury. My focus will be on honoring our rich heritage while fostering innovation and creativity, always keeping our customers at the heart of everything we do." The company says Tse will "conceptualize, develop and execute the overall creative strategy across all touch-points," oversee creative strategy across brand touchpoints and lead the team to further develop the brand’s creative identity.

The appointment arrives as Chow Tai Fook positions itself as "the global Chinese luxury group built on a nearly-century old legacy of trust and innovation." Jingdaily characterized the jeweler as a 97-year-old firm whose hire signals alignment with global industry practices as it accelerates international expansion, while WWD noted the group launched its first high jewelry collection last year, a product move that amplifies the commercial context for a global creative lead. Wire distribution of the announcement ran on ACCESS Newswire on March 1 and via EQS Newswire on March 2, with additional trade coverage across March 1–3, 2026; Stocktitan also published an AI-labeled analysis noting "AI-generated analysis. Not financial advice."

For media enquiries, Chow Tai Fook listed Haide Ng, Associate Director, Corporate Communications, at (852) 3115 4402, haideng@chowtaifook.com, and Acky Chan, Senior Manager, Corporate Communications, at (852) 3115 4403, ackychan@chowtaifook.com. With Tse starting March 2 and the group publicly tying his brief to an approaching centenary, expect Chow Tai Fook’s creative output and international storytelling to become the next visible marker of Sonia Cheng’s globalisation push.