Dollar General names Brandon Cummings senior director of asset protection

Dollar General promoted Brandon Cummings to senior director — asset protection & safety on Jan. 14, 2026, elevating a long‑time company security leader into a role that will shape how the retailer manages shrink and frontline safety across its stores.

Cummings has been with Dollar General since 2017 and served as director — corporate asset protection for more than six years before the promotion. He holds professional credentials listed as CFI and LPC and joins the company leadership with prior loss‑prevention and retail security experience at Victoria’s Secret and Camping World & Good Sam.

The senior director title bundles asset protection with safety responsibilities, reflecting an industry trend toward integrating loss prevention, risk mitigation, and associate protection under unified leadership. For store associates and managers, that can mean changes to training, incident response protocols, and enforcement priorities as the company seeks consistent practices across its large store base. Asset protection leaders typically influence how investigations are handled, what technologies and tools are prioritized, and how teams are staffed at regional and store levels.

Dollar General’s promotion comes at a time when retailers have been investing more in loss‑prevention programs, from surveillance and auditing to shrink‑reduction initiatives and safety training. Elevating a leader with both corporate asset protection tenure and external retail experience signals an operational emphasis that could result in new procedures or renewed audits aimed at stemming theft and improving workplace safety.

Operational shifts under a new senior director often begin with policy reviews and pilot programs at selected districts before wider rollouts. That means store leaders and frontline staff may see phased changes: updated training modules, revised reporting expectations for incidents, and potential deployment of additional security resources. For many hourly associates, the immediate impact will depend on how aggressively the company pursues enforcement versus preventive measures such as de‑escalation training and store layout adjustments.

Cummings’s background in multiple retail environments positions him to balance corporate priorities with the practical realities of running high‑volume discount stores. How those priorities translate into day‑to‑day changes will be one of the early signs of his tenure.

Employees should watch for communications from district and store leadership about any new asset protection or safety initiatives, training schedules, or changes in operational checklists. The promotion marks a managerial shift that could tighten controls on shrink while also shaping the safety culture that affects every associate on the sales floor.