FLO Attends Masha Popova Intimate Hours Show at Charterhouse, LFW 2026

Jorja Douglas of FLO attended Masha Popova’s “Intimate Hours” runway at Charterhouse Square during London Fashion Week on February 21, 2026, a front-row presence captured across multiple Getty Images captions and an Instagram post by account flolifers. It felt like hot pants graduated to the mainstage - I know some will disagree; this show made a clear case for abbreviated bottoms meeting high-fashion intent.

Masha Popova presented her autumn/winter 2026 collection under the stately ceilings of Charterhouse, a staging Irishnews described as one of London Fashion Week’s most provocative. Irishnews wrote that “Masha Popova bared all for autumn/winter 2026, sending out backless silhouettes, ultra-low rises and abbreviated hot pants beneath the stately ceilings of Charterhouse,” locating the collection’s theatricality in both garment and venue.

The collection’s premise was intimate and psychological. Irishnews reported that, “Titled ‘Intimate Hours’, the collection explored the bedroom as a psychological space - a place where desire, boredom and memory quietly accumulate.” Popova reworked lingerie as outerwear, pushing looks that blurred private and public dressing. Irishnews observed that “Masha Popova reworked the idea of lingerie as outerwear,” and argued that “Popova’s woman is neither fully dressed nor fully undone,” a liminal figure balanced between self-awareness and defiant display.

Key motifs were repeatedly visible on the runway. Irishnews singled out “backless silhouettes, ultra-low rises and abbreviated hot pants” and noted that “hot pants were a recurring motif - a trend that seems to be cropping up across London Fashion Week runways.” A noted look combined a blush-pink knit cardigan and matching shorts belted low on the hips, styled with voluminous, flame-bright hair that felt deliberately unruly, underscoring the collection’s flirtation with domestic intimacies made visible.

Front-row photography and captions from Getty Images documented a roster of attendees on February 21, 2026 at Charterhouse Square, London, England. Getty named Stella Quaresma; Jorja Douglas of FLO; Renee Downer; Lea Ogunlami; Deto Black; Charlotte Roberts; Madeleine Haynes; Ysabelle Salvanera; Amelia Onuorah; Bree Runway; Nova Twins; Sana Sesh; and Rishy Malik as present in various images, with several captions repeating the same groupings and date metadata.

Social media corroboration arrived via an Instagram post from flolifers on February 21, 2026 that reads, in the supplied excerpt, “FLO (@flolikethis) attended the Masha Popova show during London Fashion Week 2026 at” and shows 10 likes and 0 comments. The modest engagement on that post is a concrete data point amid the more prominent Getty documentation.

Irishnews’ broader London Fashion Week coverage the same week also included pieces on Julien Macdonald, Patrick McDowell, accessibility in fashion, Charlotte Church and Big Zuu, situating Popova’s intimate provocation within a busy schedule of runway statements. With hot pants, hot pink and lingerie-as-outerwear stamped across Popova’s “Intimate Hours,” expect those motifs to ripple into autumn/winter 2026 retail assortments and street-level styling conversations.