Girlguiding unveils first full uniform redesign in 30 years

Girlguiding has set late July for the launch of its first full uniform redesign in 30 years, opening the door for girls and volunteers to wear a new top from the range with their own trousers. The full designs are due in summer 2026, and the organisation is working with Hemingway Design as it tries to co-design the range with as many members as possible.

The overhaul is being framed as more than a new look. Girlguiding has said the uniform should remain recognisable and distinctive, while sustainability is one of the main priorities for the redesign. The update is also the first all-section uniform change since 1990, a gap that underlines how long the current range has lasted across the organisation’s different age groups.

Girlguiding has been releasing details in stages through blog posts, FAQs and social media rather than showing the full range at once. One Girlguiding Shop FAQ says the organisation cannot reveal the complete line-up until summer 2026, while a Girlguiding post said the launch would be in late July. The same stream of updates has included a preview for a creator collective invited to an exclusive photoshoot for a first look at the new uniform.

The design choices point to a broader shift in how the organisation wants the uniform to work in daily use. Letting members keep their own trousers while adopting a new top gives them more flexibility in how they dress, while the co-design push hands members a greater role in shaping what they wear. For Girlguiding, the challenge is to update a 30-year-old uniform without losing the shared identity that makes it instantly recognisable.