Meghan Markle’s As Ever Handmade Leather Bookmark Sells Out in Minutes

Meghan Markle’s lifestyle label As Ever quietly launched a limited-edition handmade black leather bookmark on January 13, 2026, and it was gone almost as fast as it appeared. Elle Decor reported the item sold out in approximately seven minutes, Town & Country said it cleared in less than 30 minutes, Prism News and the Daily Mail described a sellout in “minutes,” while GB News characterized the run as selling out “in a few hours.” The timing varies by outlet, but every report notes an immediate rush for the piece.

The bookmark is a supple black leather slip finished in gold lettering rendered in Meghan’s handwriting; most outlets identify the inscription as “Fell asleep here.” GB News also reported a later variant carrying the phrase “Hold that thought.” Production was handled in collaboration with Sbri, described as a small New Forest–based workshop that makes everything in-house using sustainably sourced vegetable-tanned leather. Sbri’s printed copy, as relayed by the Daily Mail, invited buyers to “select the design, choose the initials, maybe write a secret message on the inside,” and promised items made “with care but with speed too.”

Price points and packaging reflected As Ever’s curated approach to gifting. The standalone bookmark was listed at $18 in U.S. coverage; Daily Mail cited $18 (listed as £13.40), Town & Country also noted $18, and GB News reported pound prices ranging from an original £13 up to £14.83 for a subsequent release. The bookmark was also part of a $64 “A Moment to Unwind” set that included sage honey topped with honeycomb and herbal peppermint tea; GB News cataloged additional bundles ranging from £35.60 to £129.05. Town & Country reported orders were limited to four per person for both the bookmark and the gift sets.

This drop fits a pattern As Ever has established since its March 2025 debut: quick sellouts and scarcity-driven demand. Elle Decor tracked prior fast-moving items — limited-edition chocolate bars that sold out in under an hour in December and a holiday debut of hand-poured candles and sparkling wine in October 2025 that also moved quickly. Yahoo/Wonderwall noted thousands of jars of jam sold during the brand’s Christmas sale. Town & Country also reminded readers that Meghan practiced calligraphy at Paper Source in Beverly Hills, a detail that helps explain the handwritten inscriptions.

Reaction on social media was sharply split. GB News quoted fans cheering that “It’s made in the UK. Our duchess is cheeky, and I love it!” At the same time GB News reported users on X posting a video showing a bookmark struggling to hold a page and comments calling the piece “cheaply made,” including posts that said, “Omg! The As Ever bookmarks are so cheaply made!” and “Who in their right head space would buy this?” Industry commentary included PR expert Renae Smith’s advice that the brand needs “clarity” and “consistency in messaging,” urging a more focused narrative for 2026.

For gift-givers, the bookmark and its $64 companion set represent an affordable entry point into As Ever’s carefully staged drops; the mixed reactions and conflicting sellout times suggest demand is real but that execution — quality control and pricing transparency in pounds versus dollars — may shape the next chapter for the brand.