New AI app simplifies court bookings across Northeast and beyond

CourtsApp officially launched to the public on January 8, 2026, rolling out an AI-driven court marketing and booking platform that aims to make finding and reserving courts frictionless for casual and regular players alike. The platform is already live across New York, New Jersey and Connecticut, listing more than 1,500 courts at over 150 facilities, with a planned expansion from Maine to Florida in Q1 2026 and later market-by-market rollouts in Southern California, Texas and the Pacific Northwest.

At its core, CourtsApp aggregates thousands of courts for tennis, pickleball, padel and other racquet sports so players can search availability without committing to multiple club memberships. The app positions itself as a no-membership, discount-enabled tool that uses AI to surface available court time and promotional pricing, including flexible rates during quiet hours to encourage daytime and off-peak play. The company frames that approach as a public-health-style benefit aimed at converting screen time into on-court activity.

For players, the practical value is immediate: casual players who struggle with fragmented reservation systems can locate open courts across facilities in one place, compare times and take advantage of lower-cost slots during quieter periods. That lowers barriers to entry for newcomers and lapsed players who want drop-in play without joining a club or committing to long-term dues. Organizers of socials and ladders can also use the aggregated inventory to scout new venues and schedule pick-up sessions with fewer scheduling conflicts.

Facility owners and operators stand to gain visibility through the app’s marketing layer. By listing court inventory on a single platform that targets racquet-sport players, smaller community centers and municipal programs can reach players actively looking for court time without investing in separate booking infrastructure. The combination of dynamic pricing and broader exposure could help fill underused hours and increase revenue during slow stretches.

There are limits to watch: initial coverage is concentrated in the tri-state area, so players outside those regions should expect phased rollouts. Also, AI-curated search results will need local seasoning as operators and players test edge cases like multi-sport court conversions and tournament-blocked times. Still, the emphasis on no-membership access and off-peak discounts directly addresses common pain points for the casual pickleball crowd: finding court time, avoiding fees, and getting more kitchen time without a subscription.

The takeaway? Try the app for off-peak bookings and social nights to see whether cheaper court slots and broader listings free up your calendar for more play. Our two cents? If you’ve been meaning to dust off your paddle, this is a low-friction way to turn that intention into actual court time.