Pomellato’s ninth campaign, The Price of Freedom, spotlights economic abuse

Pomellato launched its ninth Pomellato for Women campaign for International Women’s Day 2026 with a choral film titled The Price of Freedom, foregrounding what CEO Sabina Belli calls, “Economic violence is invisible, but its impact is devastating.” The video and campaign materials frame economic abuse as a form of gender-based violence that can “strip women of choice, dignity, and freedom,” and argue that “financial independence is dignity. It is the foundation of true freedom,” lines Belli repeated as she appears among the film’s voices.

The Maison built the campaign on research commissioned by Pomellato and conducted with SDA Bocconi School of Management, which the brand summarized as calling out three recurring dynamics: restriction, when access to money, accounts, and decision-making is limited or monitored; sabotage, when study, work, time, or opportunities are undermined to prevent independence; and exploitation, when a woman’s resources, income, or labor are used to reinforce an unequal balance of power. The release stresses that these behaviors are often sustained patterns that normalize dependence and make leaving increasingly difficult, but it does not include prevalence figures, sample sizes, or the study’s methodology.

The Price of Freedom is rendered as a choral reading that brings together voices from culture, sport, entrepreneurship, and civil society. The film is led by Jane Fonda and assembles Kerry Washington, Michelle Monaghan, Benedetta Porcaroli, Isabella Ferrari, Amelia Gray, Sara Nuru, Angélique Gérard, Mayu Ishikawa, Paco León, Andy Díaz Hernández, and Sabina Belli. Brand copy accompanying the film frames the participants’ lines as a step-by-step dismantling of mechanisms of control, with the stated message that financial independence is more than money; it is choice and dignity.

Pomellato’s campaign copy also singles out silence as a structural barrier, saying that speaking publicly loosens the wall of silence brick by brick through language, awareness, and shared recognition. The creative arc revisits a narrative the Maison has cultivated since launching Pomellato for Women in 2017 under Belli’s leadership: earlier editions called for sisterhood in 2018 and highlighted diversity and inclusion in 2020, and this year’s emphasis on economic abuse narrows that advocacy to a specific, pervasive form of control.

The campaign is notable for using a luxury jeweler’s global platform to name financial control in explicit terms, but the materials stop short of operational details that would convert awareness into services: Pomellato has not published the SDA Bocconi report’s full findings, and the press materials do not list creative credits, running time, distribution plan, or any NGO partnerships or direct support for survivors. Whether the Maison will attach measurable commitments or release the underlying research will determine if The Price of Freedom remains a rhetorical spotlight or becomes a lever for concrete change.