Real Bread Campaign flags around 200 Loaf Mark bakeries, maps sourdough sources

The Real Bread Campaign, hosted by Sustain, published "Finding Real Bread: February 2026" and notes "Around the UK and beyond, there are around 200 bakeries licensed to use The Loaf Mark." The post is stamped "Created on 20 February 2026" and highlights both The Loaf Mark and The Sourdough Loaf Mark as identifiers for genuine, non-industrial sourdough and other Real Bread.

The roundup directs people to its mapped directory and practical search options. "To find out where you can buy a bakery's Real Bread, you can check our Real Bread Map to see if they've added their details, or search online for their website." The post also flags that "Some of these businesses trade in more than one county / area," meaning single licensees can appear across multiple local listings on the map.

The Campaign frames buying as one of the main routes to access Real Bread. "The main two options for being able to enjoy delicious, nutritious Real Bread are making or buying it," the post advises, adding the caveat "(If you're lucky, others might include a public sector canteen or someone else making it for you.)" Shoppers are encouraged to look for the marks in person: "While you’re out and about, keep your eyes peeled for The Real Bread Loaf Mark and The Sourdough Loaf Mark."

Authorship and coordination are spelled out in the post. The entry is signed "Chris Young Campaign Coordinator Real Bread Campaign" and the page states "Chris Young has coordinated the Real Bread Campaign since March 2009." His bio on the site lists his campaigning work and initiatives in full, including that he lobbies "for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK" and that he "created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools." The page also notes his books and editorial role.

The Campaign points readers toward further detail and licensing information. "For information about the scheme, please see the notes below the table and for further details (including how to become a licensee) visit The Real Bread Loaf Mark page." The post also flags supermarket coverage with a parenthetical note: "(If you're wondering why the Campaign doesn't publish a list of supermarket Real Bread, please see this article.)" The map accompanying the roundup is credited and released under a CC-BY-SA-4.0 licence, and the site displays a cookie banner reading "By using our website you are consenting to the use of essentail cookies. You can reject non-essential cookies."

The February roundup gives bakers and shoppers a practical starting point: an updated, mapped list created on 20 February 2026 of roughly 200 Loaf Mark licensees across the UK and beyond, plus clear signposts for how to verify where those loaves are sold and how to join the scheme.