Samsung sets July 22 Galaxy Unpacked for new foldable launch
Samsung has set July 22 for Galaxy Unpacked in London, signaling a wider foldable built to make typing, video and multitasking feel less cramped.
Samsung has set its next Galaxy Unpacked for July 22 in London, where it will unveil the newest additions to the Galaxy line under the slogan “A New Shape Unfolds.” The event is scheduled for 2 p.m. local time, which makes it 9 a.m. Eastern, 6 a.m. Pacific and 10 p.m. in South Korea, and Samsung plans to stream it live through its website, Samsung Newsroom and YouTube. Pre-reservation campaigns are already open in some markets ahead of the launch.
The centerpiece is expected to be a wider, shorter book-style foldable, a design many in the industry are referring to as the Galaxy Z Fold 8 or Galaxy Z Fold 8 Wide, though Samsung has not confirmed the name. The shape shift matters because it addresses the main complaint that has followed foldables since Samsung helped create the category with the original Galaxy Fold in 2019: the inner screen can still feel awkward for ordinary use. A broader canvas would make typing less cramped, improve video viewing and give apps more room to run side by side, all of which could make the device feel less like a demonstration and more like a daily driver.
Samsung has used its summer Unpacked window to make bigger statements before. On July 10, 2024, in Paris, the company introduced the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Ring, Galaxy Watch7 and Galaxy Watch Ultra. On July 9, 2025, in Brooklyn, it unveiled the Galaxy Z Fold7, Galaxy Z Flip7 and an updated Galaxy Watch lineup. That pattern shows Samsung treating the July stage as its design showcase, not just a routine refresh cycle.
The timing also puts Huawei back in the center of the competition. Huawei has been one of Samsung’s sharpest rivals in foldables, and market trackers have repeatedly pointed to a race over form factor as much as performance. If Samsung’s new model truly widens the foldable screen, the company will be betting that better everyday usability can move the category beyond premium status symbol territory and into something closer to mainstream.
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