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Slate Auto raises $650 million to launch affordable electric pickup trucks

Slate Auto landed $650 million more, betting a stripped-down pickup in the mid-$20,000s can turn 160,000 reservations into a profitable EV business.

Sarah Chen2 min read
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Slate Auto raises $650 million to launch affordable electric pickup trucks
Source: platform.theverge.com

Slate Auto said it had raised another $650 million, a Series C led by TWG Global, as the Bezos-backed startup pushed toward first deliveries of an electric pickup it expects to sell in the mid-$20,000s. The new funding lifts total capital to roughly $1.4 billion, a large war chest for a company trying to do in the U.S. EV market what many others have failed to do: build a low-cost truck at scale without blowing through cash.

The pitch is simple and difficult at the same time. Slate is aiming at buyers priced out of the EV market’s higher-end models with a stripped-down base vehicle that can be customized later, including an SUV fastback conversion. Final pricing is due in June, and the company says first customer deliveries are slated for late 2026. That leaves Slate with a narrow window to turn a promise of affordability into a production line that actually works.

The math behind the reservation book looks encouraging, but not decisive. Slate says it has more than 160,000 reservations, and its site says each one requires a $50 refundable deposit. Even on paper, that deposit pool is small beside the scale of the project, especially once factory tooling, battery supply, labor, logistics and marketing are counted. The company’s real test is not interest; it is conversion, margin and timing.

That challenge sits in a tougher EV market than the one that greeted earlier entrants. Major automakers have pulled back from some launch plans after the loss of the federal tax credit, Tesla sales have fallen for two straight years, and Rivian and Lucid are still fighting to reach the kind of scale that can justify their spending. Slate’s own FAQ is already signaling how central policy has become, with buyers asking whether the price will go up now that the federal EV tax credit is gone.

AI-generated illustration
AI-generated illustration

The company is also spreading its operation across three states, with design and engineering leadership in Michigan and California and manufacturing in Warsaw, Indiana, on the campus of a former printing plant. Slate says it is tooling up there to get trucks rolling off the line later this year. The leadership bench reflects its Amazon lineage, with Jeff Bezos’ family office invested, former Amazon Consumer chief Jeff Wilke among the co-founders, Peter Faricy now chief executive and Chris Barman moved into a president-of-vehicles role.

Slate was established in 2022, and its investors now have placed a substantial bet that a radically customizable, low-cost EV can survive the capital demands that have already burned through so many startups. If Slate misses on manufacturing, reservations will not matter. If it hits its production timetable and its price promise, it could become one of the most important tests of whether an affordable electric pickup can still be built in America.

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Slate Auto raises $650 million to launch affordable electric pickup trucks | Prism News