Converge takes Power of X Pickleball Cup from North Luzon to Mindanao
Converge turned the Power of X Pickleball Cup into a four-city roadshow across North Luzon, then set its sights on Mindanao next.
Converge FiberX turned the Power of X Pickleball Cup into something bigger than a tournament stop. The series moved through Baguio, Tarlac, Nueva Ecija and Pampanga in May 2026, then closed its North Luzon swing with a finale in Pampanga before heading toward a Mindanao leg.
That arc matters because it pushed pickleball beyond the Manila core and into cities that are building their own audiences for the sport. The Pampanga finale brought not just hard rallies on court but also a visible entertainment pull off it, with Diana Zubiri, Andy Smith, Eric Fructuoso and the Manoeuvres among the names that helped draw spectators into the event. For Converge, the roadshow doubled as a brand play, tying its Live to the #PowerOfX message to a sport built on speed, movement and social energy.
The company’s FiberX positioning around ultra-fast residential fiber for work, play and streaming fits that strategy. Pickleball is no longer just a weekend pastime in a few urban pockets. A traveling event with multiple city stops gives a telecom brand a chance to meet players and families where they are, while also giving the sport a platform in markets that rarely get the first call when national events are planned.
The larger business story is that Philippine pickleball is building out in layers. It has moved from recreational courts in malls and barangays into a franchise-based professional league with corporate-backed teams, player drafts and prize pools. The Philippine Pickleball Federation is officially recognized by the Philippine Sports Commission and the Philippine Olympic Committee, a formal base that gives the sport more structure as sponsor-backed events expand.
That backdrop helps explain why Converge’s regional run matters beyond one cup. The Philippine Pickleball League’s PPL Luzon Open 2026 was scheduled for January 16-18 and 21-23 at The Dink Lab and The Dink Lab Elite, while the First Philippine Pickleball Amateur Nationals was set for March 28-30 at Tela Park in Las Piñas City. SM Supermalls also added permanent pickleball courts at SM Center Shaw and SM Center Muntinlupa in 2026, another sign that the sport’s footprint is widening.
The Power of X Pickleball Cup has now become part of that growth curve. By taking the event from North Luzon to Mindanao, Converge is not just staging matches. It is testing whether a corporate roadshow can leave behind a lasting circuit, deeper local participation and a national map for a sport that is still defining its next stage.
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