Holbrook Launches Vietnam Pickleball Brand Strategy at Ho Chi Minh City Event

International racquet brand Holbrook used a March 14 ceremony at AP Sports Club in Ho Chi Minh City to announce its 2026 Vietnam strategy in full: a new club, two new racket lines, and signed partnerships with the top-ranked men's singles player in the world and one of Vietnam's most decorated domestic competitors.

The centerpiece signing was Aditya Ruhela, who holds the No. 1 ranking in men's singles under the PWR system and brings a title list that spans the World Pickleball Championship 2022 in Bali, Asia Pickleball Games 2023, PPA Vietnam Open 2024, and IPA Indian Nationals 2025. Ruhela has officially joined Holbrook's athlete network across the Asian region and is expected to return to Vietnam in the near future.

Alongside Ruhela, Holbrook signed Vietnamese player Luan TG, whose domestic and regional record includes victories at the Hoiana WPC, Sake Cup Quang Ngai, Pickleball D-Joy Tour, and PPA Tour Asia Vietnam Cup. The two are scheduled to appear together at major Vietnamese tournaments, a pairing the brand positioned as a direct opportunity for local players to measure themselves against top international competition.

Tran Ngoc Thach, Director of Holbrook Vietnam, framed the event as the opening move in a longer regional play. "Vietnam is not just a new market for pickleball," he said. "We believe that Vietnam can become an important pickleball development center in Asia."

The launch also marked the formal establishment of the Holbrook Vietnam Club, intended to sit alongside existing local units and raise the competitive standard domestically. The event drew athletes, partners, KOLs, and community members including Anh Duy, Thanh Phuong, Nhat Thanh, Hai Han, Minh Quang, and Justin Dang.

On the product side, Holbrook introduced two new racket lines. The Fuze features the brand's proprietary Dual Density core technology, designed to deliver what the company describes as a balance of power, stability, and a large sweet spot. The Vega was introduced by name alongside the Fuze, though detailed specifications were not released at the event.

Building a domestic and international athlete network is explicitly stated as a core pillar of Holbrook Vietnam's 2026 development plan, suggesting the Ruhela and Luan TG signings are the first rather than the last names on that roster.