FatFace becomes British Roundnet’s lifestyle partner and GB shirt sponsor

FatFace has become British Roundnet’s official lifestyle partner and the main front-of-shirt sponsor for the GB Roundnet team, a commercial step that lands just as the sport moves into its busiest stretch of the year. The deal also makes FatFace the premier partner for Great Britain at the 2026 World Championships in Paris, tying one brand to both the domestic calendar and the national team’s biggest stage.

The timing matters because British Roundnet is still building the structures that make a sport look established to sponsors. It is the National Governing Body for Roundnet in Britain, a registered charity, and a volunteer-run organisation, with roles spanning governance, membership, events, marketing, schools, clubs and elite roundnet. Its membership page says membership is vital to the sport becoming a registered sport, and lists 304 members against a first target of 1,500.

Jack Collard, British Roundnet’s chief executive, called the agreement the biggest boost the organisation has received and said it would support growth from grassroots participation through to the national squad. FatFace’s marketing and ecommerce director said the brand sees roundnet as energetic, inclusive and community-driven, language that places the sport inside the lifestyle and participation market rather than treating it as a niche one-off.

The sponsorship sits at the centre of the FatFace Summer Tour Series, which British Roundnet says will run through London on May 2 and Bristol on May 30, before moving on to Brighton on August 1 and Birmingham on August 15. The season then culminates in the FatFace British Nationals in Birmingham in October, giving the brand repeated visibility across the main domestic competition window rather than a single badge placement.

The broader test comes in Paris. The 2026 Roundnet World Championships are scheduled for September 2-6 at Parc du Tremblay, and the International Roundnet Federation says athletes must have lived permanently in the country before the start of 2026 or otherwise meet nationality rules. The event site says spectators and sponsors can engage with the championships, and roundnet groups have said more than 35 countries are expected to send national teams.

British Roundnet published its GB Team Selection Information on April 10, setting out the process for men’s and women’s players to represent Great Britain in Paris. With the world stage now fixed on September and the British season built around a branded summer circuit, FatFace has backed a sport that is trying to prove it can sell more than entry fees and volunteer hours.