Agency Support for HighLevel Acquires White Label Suite, Expanding Into Australia

Dakota Routh's Agency Support for HighLevel acquired White Label Suite on March 25, pulling a Melbourne-founded lead generation and outreach automation platform into its Las Vegas operation in what Mergr records as the company's first transaction in Australia.

The deal brings White Label Suite, a lead generation and communication platform used by agencies worldwide, under the Agency Support for HighLevel umbrella. Routh runs a 200-person global support and fulfillment team serving more than 15,000 sub-accounts, and the acquisition slots White Label Suite's prospecting engine directly into that infrastructure. As part of the transition, the corporate operations of White Label Suite will be relocated to Las Vegas, Nevada, where it will operate alongside Agency Support for HighLevel.

"White Label Suite and Agency Support are a natural fit," said Routh. "What has been built is strong, and our vision is to continue improving it. When you combine lead generation with onboarding, support, and training, the result is a more effective system for agencies."

That combination is precisely what makes the deal worth watching as a sector signal, not just a company announcement. White Label Suite, founded in 2022, natively integrates with HighLevel, Keap, Groove Funnels, and Sales Connector, giving it broad compatibility across the agency stack. Agency Support for HighLevel, meanwhile, has built its entire business model around white-label onboarding, training, and managed services for HighLevel-centered agencies, the kind of shops that resell technology to clients without building engineering capacity in-house. Merging a lead generation product with a fulfillment operation at this scale models exactly the consolidation pattern those agencies are banking on.

With the acquisition, all White Label Suite clients will gain access to a fully staffed support team dedicated to helping agencies scale, including assistance with technical support, onboarding, AI buildouts, ongoing training, and lead generation and communication systems. That's a meaningful upgrade in operational depth for a platform that previously leaned on self-service and a Facebook community for support. The integration is framed as additive rather than replacement, meaning existing White Label Suite workflows should remain intact while the client base inherits Agency Support's service layer.

For agencies currently using or evaluating white-label partners, the acquisition sharpens the due diligence checklist. Ask now, before pricing and SLA structures shift post-integration: whether tiered reseller pricing still protects your margins, whether White Label Suite's reporting fits inside your existing billing stack, and who owns the process documentation if you ever need to migrate. Routh brings a track record that includes three SaaSPRENEUR award wins, two affiliate award wins, and a recent speaker slot at the Level Up Summit in Dallas, but accolades don't substitute for written SLA commitments when you're scaling fulfillment across 50 client accounts.

The build-versus-buy calculation is also shifting. Any agency that has considered building its own prospecting tooling alongside a support operation now has a combined off-the-shelf alternative to price against. If Agency Support for HighLevel folds White Label Suite tightly into its partner bundles, competing vendors serving the same white-label distribution channel will face pressure to respond with their own acquisitions or accelerated integrations. The deal is small by enterprise M&A standards, but in the HighLevel ecosystem it represents the kind of vertical stacking that changes what the baseline agency service offering looks like.