Creed Digital launches AI search strategy for Australian brands

Creed Digital has pushed AI search from experimentation into a packaged service, rolling out a new strategy for Australian B2B and ecommerce brands as discovery shifts toward generative systems and answer engines. The Melbourne-based agency said the work extends its existing SEO, paid media and conversion strategy services, but adds a sharper focus on AI and LLM optimization, with an emphasis on how brands are cited, summarized and recommended by search platforms.

The offer is built around Generative Engine Optimization, topical authority mapping, content structured for citation and E-E-A-T audits that strengthen authorship, sourcing and credibility signals. That mix points to a split in how agencies will have to serve different clients. For B2B brands, where buying cycles are longer and a single deal can justify heavier content investment, the value sits in authority building, evidence and trust. For ecommerce brands, where the funnel is faster and margins are tighter, the economics favor product visibility, structured content and conversion work that can keep pace with search-driven demand.

Creed Digital is also tying the new service to a broader growth system rather than treating AI search as a side project. The agency said its work connects SEO, Google Ads, Meta advertising, content, web design, email marketing and conversion optimisation into one commercial stack aimed at measurable business outcomes, not vanity metrics. That positioning matters because it shows how agencies are trying to reframe familiar capabilities in the language of generative search without losing the revenue logic clients already understand.

The timing fits the wider platform shift. Google launched AI Overviews in the United States at Google I/O on May 14, 2024, and said the feature would roll out more widely over time. OpenAI followed with ChatGPT search on October 31, 2024, then widened access to all logged-in users on December 16, 2024 and to everyone in eligible regions on February 5, 2025. Google’s Search Quality Rater Guidelines also continue to lean on E-E-A-T, short for experience, expertise, authoritativeness and trust, which helps explain why Creed Digital is putting audits and authority signals at the center of its pitch.

The technical case for GEO is not just marketing gloss. A 2024 ACM SIGKDD paper from Princeton University researchers described Generative Engine Optimization as a framework for improving visibility in generative engine responses and said GEO strategies lifted visibility by up to 40% in benchmark testing. Creed Digital’s own site now says it helps brands get cited in AI-generated answers and optimize for systems including ChatGPT, Gemini, Grok and Claude. That makes the May 22 launch look less like a one-off announcement and more like an agency trying to turn AI search readiness into a service line with clear commercial value.