Leverage Marketing Group Acquires The Simon Group, Expanding B2B Agency Capabilities

Leverage Marketing Group, the Newtown, Conn.-based marketing communications agency, closed its acquisition of The Simon Group on March 2, picking up one of Pennsylvania's established B2B specialists in a deal the company framed as a direct investment in digital and content marketing firepower.

The Simon Group, headquartered in Sellersville, Pa., has spent nearly four decades building integrated marketing communications programs for companies operating in high-tech and industrial verticals, sectors where messaging complexity and long sales cycles demand a different playbook than consumer-facing brands. Leverage, itself an award-winning agency with a stated focus on highly technical industries, identified that depth as the strategic rationale for the deal.

"We are very excited to integrate The Simon Group's expertise into Leverage," said Tom Marks, CEO and General Manager of Leverage Marketing Group. "The complementary skill sets and industry expertise position Leverage to better serve our current clients, while exploring exciting new opportunities."

The acquisition expands Leverage's footprint specifically in digital and content marketing, the two service lines where B2B agencies are under the most pressure to demonstrate measurable pipeline impact. For clients operating in industrial and high-tech markets, that means demand generation tied to account-based marketing programs, thought-leadership content built for vertical search intent, and closed-loop attribution that connects top-of-funnel organic engagement to revenue. The Simon Group will continue to work as an extension of its clients' marketing teams, providing strategic insights to help clients reach marketing, sales and company growth goals.

The integration positions the combined firm to cross-sell a wider range of services across both client rosters without simply doubling headcount. Leverage's existing capabilities in brand development, advertising, and media planning now sit alongside The Simon Group's four-decade specialization in B2B marcom, creating a service stack that can address the full buyer journey from awareness through pipeline. That's a meaningful structural advantage in a market segment where clients typically work with multiple point-solution vendors rather than a single integrated partner.

Financial terms of the transaction were not disclosed. For agency M&A in the B2B space, that's not unusual, particularly when the deal is structured primarily as a talent and capability acquisition rather than a straightforward revenue multiple play. What Leverage made clear is the direction: the combined firm is positioned to be the bellwether for emerging market forces and innovative technologies for its clients, providing a consultative, process-driven approach that fills gaps in clients' internal capabilities by maximizing existing resources to deliver stronger, more cohesive marketing initiatives.

Integration friction, specifically around technology stacks, measurement frameworks, and client service models, remains the primary execution risk in any agency merger of this kind. But the strategic logic is sound: Leverage gains verticalized B2B expertise and an established client roster in industrial markets, while The Simon Group's clients gain access to a broader set of capabilities without a change in the day-to-day team managing their accounts. If the talent holds and the service packaging translates across both rosters, the deal gives Leverage a more defensible position in a B2B agency market that is increasingly rewarding integrated operators over specialists.