Over The Top SEO Launches GEO Division With 450 AI-Optimized Pages Deployed

Over The Top SEO, the Dubai-headquartered agency led by CEO and founder Guy Sheetrit, launched a dedicated Generative Engine Optimization division, claiming more than 450 AI-optimized pages already deployed across its client base of Fortune 500 companies, e-commerce brands, and growth-stage businesses.

The move positions OTT alongside a wave of agencies formalizing GEO practices as AI platforms reshape how buyers discover vendors. SEOValley Solutions Private Limited, founded in 2000 and serving U.S. businesses, announced its own GEO service on February 19, 2026, framing the shift in blunt terms: generative AI platforms including ChatGPT, Gemini, and Perplexity now increasingly influence purchasing decisions, making traditional search engine rankings alone insufficient to secure digital visibility. AI systems, the company noted, synthesize answers from trusted sources, structured entities, and authoritative mentions rather than returning ranked lists of links.

SEOValley's service is built around two explicit components: Generative Search Monitoring and Testing, which tracks brand presence across AI platforms and refines strategy based on citation patterns and response inclusion, and Topical Authority Architecture, which builds deep thematic content clusters to reinforce subject-matter expertise. The company positions GEO as complementary to conventional SEO rather than a replacement, with priorities centered on AI citation inclusion, brand authority positioning, entity strength, and industry trust validation.

The broader agency market has organized quickly around these same priorities, though with distinct methodological bets. LSEO, based in Pennsylvania and founded by Kristopher Jones, who previously built and sold affiliate network Pepperjam, holds the top spot in a 2026 agency ranking for its early commitment to GEO and its full-scale content program approach, building blogs, definitive guides, and resource centers tuned for both search and AI citation. Siege Media operates in the same content-pipeline space, structuring headings and FAQ sections specifically for snippet and AI response inclusion.

Other shops are carving narrower lanes. Omniscient Digital applies what it calls a Surround Sound SEO strategy, targeting brand ubiquity across third-party sources, AI overviews, and conversational interfaces like ChatGPT and Perplexity, with a specific focus on B2B software companies. Exalt Growth, ranked ninth in the 2026 list and primarily serving enterprise SaaS clients, concentrates on entity-based GEO, strengthening how brands are represented and recognized across AI systems through consistent entity signals. Wellows, based in the United States, treats AI visibility as an experimentable growth lever, using analytics and cross-platform testing to measure how AI citation changes actual growth outcomes, making it a closer fit for product-led and growth-stage teams than for large content operations.

OTT's claim of 450-plus deployed pages is the most concrete production metric surfaced by any agency in this cycle. The figure points to a division that launched with existing client work rather than a theoretical service offering, though the methodology behind what qualifies as an AI-optimized page and any performance data tied to those pages has not been independently verified. With Sheetrit's agency already operating at that scale, the formal division launch signals OTT is ready to sell GEO as a standalone practice to the enterprise and e-commerce accounts it already serves, rather than bundling it quietly into existing retainers.