The Now Agency teams with Zeover on AI visibility platform

The Now Agency added Zeover’s AI Visibility platform to its client offering on May 27, 2026, a move that shows how quickly agency work is splitting into separate jobs: one shop builds attention, another makes that attention readable to machines.

The partnership mixes The Now Agency’s social-first storytelling with Zeover’s generative engine optimization stack. In practice, that means The Now Agency handles creator-led execution and culturally relevant content, while Zeover focuses on technical AI marketing optimization, machine-readability fixes, site issue remediation and benchmark tracking. The pitch is straightforward: content still matters, but if it is not structured well enough for AI systems to parse, it may never surface in the places where discovery now happens.

That is the real reason a social-native agency would partner instead of trying to build GEO technology in-house. The work no longer ends at publishing. It has to move from creation to distribution to retrieval, and that retrieval layer takes a different set of tools and a different skill set. Zeover says it helps brands measure, improve and appear organically across AI engines including ChatGPT, Claude, Grok and Gemini, and the company points to experience supporting brands such as Disney and Amazon.

The timing fits a market that is changing fast. On March 24, 2026, OpenAI said more people are starting shopping in ChatGPT and expanded product discovery features through the Agentic Commerce Protocol. Princeton researchers have described Generative Engine Optimization as a novel paradigm for improving visibility in generative engine responses, which gives the acronym GEO more weight than the usual marketing buzzword. Yext has also said the shift is already underway in consumer behavior, with more than half of U.S. consumers using AI assistants like ChatGPT, Gemini or Perplexity at least once a week, and with shoppers blending search engines, AI tools, social media and review sites when they decide what to buy.

The Now Agency is still young, but it has moved quickly. Gabe Feldman and Jonathan Chanti launched it in June 2025 as a creator-led, social-native agency under Reign Maker Group, and by early 2026 it had already landed BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment, 21Shares and Playstudios/Tetris. Reign Maker Group says Chanti is its CEO and co-founder and that he previously ran Viral Nation Talent as president, where he helped build what became the largest influencer representation agency in the world.

Feldman said the industry has entered an era where visibility is shaped by how AI systems interpret information. Chanti framed the deal as a larger play around AI-driven visibility for brands, talent and emerging creators. Together, those positions point to a new agency stack where social, creator marketing and machine-readable search live side by side, and where being seen by people is no longer enough.