Anytime Fitness opens new 24-hour club in L'Hospitalet de Llobregat
A 24-hour Anytime Fitness will open near the Ajuntament in L'Hospitalet, the brand's first club in the city, as it chases metro commuters.
Anytime Fitness confirmed its first club in L'Hospitalet de Llobregat, a 443-square-meter site near the Ajuntament that will operate 24 hours a day, 365 days a year. The move places the chain in one of the Barcelona metro area's densest urban corridors, where convenience is the real selling point and the gym has to fit between commuting, work shifts and short daily windows.
That local fit is the point. L'Hospitalet is a city built on movement, and the INE says 17.6% of its residents have always lived in the same municipality, a sign of the high mobility that shapes demand for access-everywhere services. In that setting, a compact club near the town hall gives Anytime Fitness a visible foothold in the metropolitan periphery, where operators compete less on spectacle than on hours, location and speed of entry.
The project is being driven by three franchisees: Lucas Córdoba, Carlos Olvera and Sergei Reshetov. Córdoba had been club manager at Anytime Fitness Pedralbes, while Olvera worked there as Member Experience Manager. Reshetov joined the venture after first coming to the brand as a member through a personal training program, a progression that fits the company’s preferred franchise narrative of turning staff and users into owners.
The club will include strength, cardio and functional training zones, plus individual changing rooms and showers. Anytime Fitness said the site will be equipped with Matrix and Aerobic & Fitness gear and supported by Evolt, Myzone and the brand’s Coaching Suite, along with the HYROX alliance that it is rolling into its Iberian coaching ecosystem. That mix gives the new club a clear profile: a neighborhood gym with enough technology to track progress, but built around frictionless access rather than a long commute or a large footprint.
The opening also fits a broader expansion plan. On June 12, Anytime Fitness said it aimed to pass 60 operating clubs and 60,000 members in Spain during 2026, while targeting sites between 350 and 700 square meters in municipalities of at least 30,000 inhabitants. The L'Hospitalet club followed the Molins de Rei opening, which made that site the chain’s 53rd in Spain and 33rd in Catalonia on June 23, before the new Barcelona-area addition took the network to 54 clubs in Spain and 34 in Catalonia.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
