Dreamfit turns Spain-wide class week into charity fundraiser

Dreamfit is using its biggest asset, its class network, as the center of a charity push that stretches from Barcelona to Sevilla and beyond. The chain’s solidarity week runs from May 23 to May 31 across all Dreamfit centers in Spain and is open to the public, not just existing members, turning the timetable itself into a fundraising tool for NGO Progreso en Acción.

The campaign opened with a special HYROX Solidario session at Dreamfit Sanse on May 23. Held from about 9:30 a.m. to 1:00 p.m. in the outdoor parking area of the Alegra commercial center in San Sebastián de los Reyes, in collaboration with Parque Alegra, the event used a reduced HYROX format: 4 km of running plus four workouts, including 500 m of rowing, 50 m of burpees broad jump, 100 m of farmer’s carry and 50 m of sandbag lunges. The inscription fee was 10 euros for participants aged 18 and over, and local coverage said registrations sold out.

After the kickoff, the whole week becomes the mechanism. Dreamfit says solidarity classes across its schedule are part of the fundraiser, and anyone who donates at least 1 euro at reception can enter a draw for 1 month of free gym membership. That structure matters because it moves the initiative beyond a one-off stunt: the chain is asking members and non-members alike to engage through the routines they already recognize, from group classes to front-desk donations.

Progreso en Acción gives the effort a clear humanitarian frame. The NGO says it is a development organization without political or religious ties, run entirely by volunteers and focused on humanitarian aid projects in Africa alongside local organizations and communities. Dreamfit says the charity week sits inside its DF Solidario program, which supports a different cause each year through events, financial collaboration and communication channels.

That annual cadence is part of the story. Dreamfit says it delivers more than 600 guided activities a month across its clubs, and it operates in multiple Spanish cities, including Barcelona, Madrid, Valencia, Zaragoza, Sevilla, Las Palmas, Gijón, Oviedo and Vitoria. It also links the effort to Dreamgreen, its sustainability strategy tied to the UN 2030 Sustainable Development Goals. The company ran a similar solidarity week with WWF España from May 26 to June 1 in 2025, suggesting this is becoming a repeatable model for brand building through social purpose.

For a large chain, that is the real test: whether cause-based fitness can create community identity that lasts after the campaign window closes. Dreamfit is betting that a public, citywide class week can do more than raise money. It can make the club feel like a civic space.