Fitness Park expands Barcelona footprint with versatile club model

Fitness Park is pushing a mass-market premium model in Barcelona, not a boutique one. The brand’s local landing page says the city now has 13 clubs, and it packages musculación, cardio, Cross Training, Powerlifting, Hyrox and group classes together in the same offer, a clear signal that the chain wants to serve multiple training identities under one roof.

That breadth matters in a market where low-cost gyms, specialist studios and full-service clubs compete street by street. Fitness Park is not trying to win by intimacy or niche programming alone. It is leaning on scale, equipment depth and long opening hours to make a broader value proposition feel accessible. The Barcelona page highlights Technogym, Eleiko, Hammer Strength, gym80 and Nike Strength, names that speak directly to lifters and functional-fitness users who care as much about the floor as the monthly fee.

The pricing and operating model sharpen that position. One report said the gyms charge less than 30 euros a month and operate daily from 6:00 to 1:00, an unusual combination of affordability and flexibility that fits commuters, shift workers, students and remote workers who do not all train on the same timetable. In Barcelona, where premium studios and budget chains often sit in close proximity, that kind of overlap can be a competitive edge.

The city has also become central to Fitness Park’s Spanish expansion. The company opened its 35th Spanish gym in Barcelona in June 2024, then kept adding sites, including in major shopping centers. By the end of 2024, it said it had 48 gyms in Spain and 200,000 members, after membership rose 90% year on year. Revenue reached 60 million euros, up 40%, with 40 million euros coming from clubs and 20 million from the masterfranchise. Fitness Park has said it wants to exceed 80 gyms in Spain and 90 million euros in revenue in 2025.

The growth story extends beyond footprint. Fitness Park has aligned itself with the Hyrox boom as an official sponsor and training venue, which fits the broader shift toward hybrid training formats that mix strength, conditioning and event-style preparation. In September 2025, the company said it had 65 clubs open in Spain and moved its offices to Barcelona’s Avenida Diagonal, underscoring how closely the city is tied to its next phase. For Barcelona, the real advantage may not be boutique polish or rock-bottom pricing, but the ability to offer more training options, in more neighborhoods, with fewer compromises.